SEO Competitive Analysis: How to Gain Competitive Advantage in Three Easy Steps

Introduction

Slingshot study

What can you do to beat your competitors and get the best position in the search results?

Step 1: Identify your search engine competitors

In order to identify your search engine competitors you may:

Manually type the keywords that you want to rank for or use KeywordSpy

About KeywordSpy

KeywordSpy screenshot

Step 2: Dive deep into their websites

In this step you may examine:

Title and heading tags

Screaming Frog SEO Spider screenshot

Page speed

Google PageSpeed Insights screenshot

Current services

Built With screenshot

Step 3: Analyze their backlinks

By analyzing the backlinks of your competitors you are able to:

Discover link building opportunities and other benefits

Discover partners for guest blogging and other cross-marketing activities

Useful tools for finding backlinks: Ahrefs

Open Site Explorer

Thank you!

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