search engine optimisation

Understanding the Fundamentals

Just to introduce myself

Our Niche

Google AdWords

SEO

TAILORED CONTENT

WEBSITE Primary

CASE STUDIES

WHITE PAPERS

BROCHURES

SERVICE DESCRIPTIONS

VIDEOCONTENT

SOCIAL MEDIA

DATABASE(S)

Old School Marketing Strategy

ON-LINE inbound

OFF-LINE outbound

DIRECT MAIL

ADVERTISING

EXHIBITIONS

REFERRALS

NETWORKING

TESTIMONIALS

Visibility 24/7

EMAIL CAMPAIGN

S

Existing Customers

New Customers

Google’s mission is to organise the

world’s information and make it

universally accessible and useful.

Google Mission

SEO is not a Mystery

3 Core Tools

Google Search Suggest

Google Bots

Software designed to read websites

Looking for fresh content

Reporting new content to the Google Index

Moving between websites by following links

Google Index

Google Search Algorithm

Top Secret

Results are defined by the users Google Profile

https://www.google.com/settings/u/0/ads

Quick Recap

The Great SEO Lie

Mobile Friendly Update

Winchester Solicitors

https://www.google.co.uk/webmasters/tools/mobile-friendly/

Understanding your listing

Page Title URL

Meta Description

Page Title

URL

Meta Description

We confirm your site is being be indexed by Google

We discover the words customers use to find your site

Creating content to match future customer searches

Understand how to create a balance with helpful content

Search Engine Optimisation

Measurement of SEO

Connecting with you Customers as they search

&

Winning more leads.

What is SEO