Responsive Web Design:Bringing Your Site to the Masses

Matt Zimmermann

MAJOR BROWSER COMPATIBILITY

❏ Single Codebase

❏ Easier to Maintain

❏ Improved SEO and Better Conversion Tracking

❏ Visitors want Access to Your Site Wherever THEY Are

“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.”

- Jeffrey Veen

With the surge in usage of tablets andsmartphones, the demand formobile-friendly sites is higher than ever.

❏ Generally higher initial design and development cost❏ The codebase may require advanced tweaking to make

page loads faster❏ Possibly more asset management needed

Why Responsive Design Might Not Be Right For You

❏ Your site is fine on a tablet and you mobile traffic is basically non-existent.

❏ Your site content does not lend well to mobile devices.❏ Your site is comprised of several, static systems making

updating the layout very costly or just not feasible without re-platforming.

❏ You already have a mobile app.

Why Responsive Design Might Not Be Right For You

❏ Mobile-First...more importantly USERS first❏ Large trigger areas❏ Hidden or off-canvas menus❏ Use only necessary imagery, rely more on SVG or icons❏ Optimize the UX for touch

Miva ReadyThemes

http://apps.miva.com/themes

Matt ZimmermannFollow me: @mivamatt

@influxweb

Slides: speakerdeck.com/mattz