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@larssteffen
?Top-Level DomainsTop-Level
@larssteffen
source: www3.ebu.ch
@larssteffen
domain history 1984Jon Postel & Joyce Reynolds – RFC 920, Domain Requirements
@larssteffen
.gov
.edu.com.mil.org
.arpa
@larssteffen
.com.de.eu
.berlin
verisign.comdenic.deeurid.eu
dot.berlin
1985198620052014
117M
115K
16M
4M
sources: numbers.eco.de, versign.com, denic.de, eurid.eu
@larssteffen
gTLDsccTLDs
new gTLDs
.com
.de
.xyz
generic top-level Domains
country code top-level domains
new generic top-level domains
22
258
628 +
source: numbers.eco.de
@larssteffen
geographic gTLDsgeneric gTLDs
brand gTLDs
.nyc
.club
.bmw
45
445
138
source: numbers.eco.de
@larssteffen
source: maps.google.com
@larssteffen
geoTLDs.hamburg
.berlin .cologne
.koeln .ruhr .saarland .nrw .bayern
@larssteffen
geoTLDs.hamburg
.berlin .cologne
.koeln .ruhr .saarland .nrw .bayern
Advantages?
@larssteffen
Branding | create short & snappy domain names for your business
@larssteffen
Example? | taxi.berlin
taxi-berlin.de
@larssteffen
SEO | compared to .de and .com,.berlin performs better on Berlin
local searches by 42%
source: searchmetrics.com
@larssteffen
Targeting | Create references to regions, sectors, customer groups
@larssteffen
Identity | domain names are important because they give an
identity to a business before the user even clicks on links
@larssteffen
Thanks for your attention!
@larssteffen
Fun fact | insurance.comis the most expensive domain name
ever purchased and sold for$35,600,000
in 2010
@larssteffen
Fun fact | insurance.comis the most expensive domain name
ever purchased and sold for$35,600,000
in 2010
so far...
