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Raz*War
5 Years LaterPierre De Nayer (Founder)
One year earlier…
(Sept 2008)
Raz*War started in a kitchen…
Raz*War Products & Packaging
RazWar invented the
“Shaving as a Service” (SaaS)
Back to the key
Question
Can David beat Goliath? (Using Social
Media…)
56%Raz*War
(% of statements expressed with a positive sentiment)
26% BigRazCo
(% of statements expressed with a positive sentiment)
Shaving Market:There was something to do...
Raz*War invented the idea of online subscription to razor blades
Where we
RIGHT?
[60% of the companies to be
quoted now, have senior
members having subscribed to
Raz*War (back in 2010)…]
Dollar Shave Club:
20 Millions USD increase of
Capital
> 350 000 Customers
Morning Glory
Increase of Capital:
10 Millions Euros
King of Shave
Value: >50 Million Euros
Harry’s
Increase of capital:
125 millions USD!!!
Harry’s
3rd Increase of capital:
75 millions USD!!!
Big Moustache
Increase of capital:
450 000 Euros
Raz*War inspired
>100 companies in the world!*
*Source: GrowthBridge Analysis
What went
Wrong?
5(+1) lessonslearnt
Partnership is key!
Select your shareholders
Compose the right board
Don’t engage to much!
(Give no surety!)
Beware shareholder
agreement
(+1)select the right country
Where are wenow?
Where are we now?
• A recognized brand!
• With profitable sales
• 7 shop interfaces replaced by one
• One ERP (Magento)
• One CRM (Actito )
• 5 markets and more (40 countries)
What do I ask from you?
1. Buy our products (Use code BetaXmas on RazWar.com to get 20% discount)
2. Raz*War needs new partners!
Bccreativity.com
Join the revolution!@razwar
Use code BetaXmas on
razwar.com to get a 20%
discount
