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We as individuals in a vastly

connected society have accepted

losing control of privacy, and have

become willing to give up personal

information to companies for the

sake of convenience

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pri·va·cy\ˈprī-və-sē Noun

the state of being away from public attention(1)

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There are inventions now that allow us to

constantly stay up to date with our connections

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Knowing every little event in the lives of

others has become a societal norm(2)

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And through the process, we have slowly become okay with completely exposing

ourselves; not only to friends, but to companies as well

“Customers don’t care if Big Brother watches over their shoulder – as long as he

offers a high-quality product in return”(3)

(3)

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“There’s going to be ads on Facebook no matter what,

and I personally would rather see relevant ones for

local businesses than ads for random apps or

websites”(4)

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Most people don’t realize the extent to which

such information is collected and distributed(5)

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App publishers have ample incentive to gather as much

data as they can

Marketers pay 10% - 20% more for online ads that include location

information-Greg Stuart, Mobile Marketing

Association

When an app requests location, 73% of the time it shares the

information with an advertising network

-Norman M. Sadeh, Professor at Carnegie Mellon University

(6)

(6)

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36% of adults “agree” with appreciating

online services’ efficiency because of

increased access to personal data

-Pew Research Center

(7)

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Yet most people do not monitor or choose to

ignore their information online, even though

many assume others can access their personal

information and disfavour invasion of privacy(7)

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Many believe it is not possible anymore to block

personal information and become anonymous, so

they are discouraged to protect their information(7)

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“Within the next decade, there will be 50

billion things with web connections, from

consumer gear, cameras to cars, fridges, and

televisions”(8)

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And the process isn’t slowing down either

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Companies now try to target advertisements

specifically to users

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Virgin Airlines is now implementing services

personalized towards each passenger

Disney World Incorporates the “Magic Band,”

allowing for a fuller experience

Malls will be able to identify where you exactly,

and push advertisements tailored to you (10)

(9)

(10)

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They’re becoming companies that

know more about you than yourself. All they ask is that

you turn your cheek and let them

examine your life, which is already the

default thing to do.

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But it’s also not that easy to try to

take back your privacy either

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Among the software that handled the most

location data were programs pre-installed on

devices that couldn’t be easily deleted(11)

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Many applications, such as maps and social

media, also require location settings and

basic information in order to function(12)

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Because of this default function, our most

frequently used applications, such as Facebook and

Instagram, have the ability to depict one’s location

in descriptive detail almost any time of the day(12)

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Most privacy policies are extremely

misleading about “non-personally

identifiable information.”

The combination of ZIP code, birthdate,

and gender (all considered non-identifiable

info), is unique for 87% of U.S. Residents

(13)

(13)

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So what’s going to happen as we move forward?

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Norms are always evolving. Privacy

preferences will change in coming years

Living a public life will be the new default; few

people will have the resources to protect

themselves against governments and corporations

(14)

(15)

Works cited

http://www.merriam-webster.com/dictionary/privacy

http://mashable.com/2012/07/19/social-network-data/

http://time.com/tag/ads/page/3/

http://techcrunch.com/2014/04/18/facebook-location-advertising/

http://ideas.ted.com/do-you-know-what-youre-revealing-online-much-more-than-you-think/

http://blogs.wsj.com/digits/2015/03/23/where-were-you-3-minutes-ago-your-apps-know/?mod=LS1

http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/

http://www.economist.com/news/special-report/21606420-perils-connected-devices-home-hacked-home

http://www.nytimes.com/2014/03/18/business/airlines-use-digital-technology-to-get-even-more-personal.html?_r=0

http://www.wired.com/2014/03/designers-tracking-tradeoffs

http://blogs.wsj.com/digits/2015/03/23/where-were-you-3-minutes-ago-your-apps-know/

http://www.businessinsider.co.id/three-ways-social-media-is-tracking-you-2015-5/#.VXqaFFWqqko

http://www.slate.com/articles/technology/future_tense/2014/01/

ibeacon_shopkick_privacy_policies_for_location_tracking_apps_aren_t_clear.single.html

http://www.pewinternet.org/2014/12/18/future-of-privacy/

http://abovethelaw.com/2015/02/big-surprise-there-will-be-no-privacy-in-the-future-and-iot-is-part-of-the-problem/