Primary steps in short term content marketing

Author:Milad Mehraram

Service Designer & Ux Strategist

1. Training and

empowerment of

employees

Your primary goal should be empowerment of employees in your organization. Therefore they can help your brand as active and responsible people in social medias

There is a paradox.

Some groups believe that organizational rules can cause the employee’s inactivity and others believe that lack of organizational rules might be harmful for making motivation for content production.

You should encourage employees to produce contents until they do that extremely.

2. Finda

trusted graphic designer

or advertising

agency

From the beginning of a business, graphic design is crucial part of your marketing plan.

You need an organized visual identity that differs you from other brands.

The world is World of pictures!

You can’t present organizational

identity without a designer!

Like standard characters of twitter,

140 characters is enough to gain best attractions.

This character limitation helps you to be seen and remember that it’s not necessary to be read.

That’s why pictures are crucial.

3. Setthe

content type free!

At first steps your target should be audience awareness, and you should avoid from strict rules.

As a leader, you should play a key role on following policies of managers and understanding their thoughts on content production

when you set the content type free:

From psychological aspects gathering contents could be ,more diverse and valuable.

4.Choose reliable social

platforms for narration

your contents

You can use social platforms in different ways

Use Slide Share to narrate your story as a presentation

Twitter can help you to attract your customers to your website.

Blogs are the best way to accustomyour customers to follow your contents

Content marketingis the art of storytelling.It makes characters for your story, not a storytelling

for your characters.

Use social network platforms to create the fabric of the story.

This is where the story characters must be narrated.

5.make a

schedule planfor

content publishing

When other marketers are looking for the missing pieces of their marketing puzzle, You try to send strong episodic contents.

This technique puts you in a historic opportunity in front of other competitors.

Start with a simple infographic and Then narrate your story from different social networks, write your brand story book.

With this order, users will be looking forward to your content.

Being conservative in publishing contents,

Opportunities that are waiting for you, will be conquered by your competitors.

6.providelonger shelf life for your

contents

In addition to schedule content publishing orders.

You should have a plan to use different social platforms to distribute your contents.

You should resist the temptation to introduce yourself on twitter, Facebook and other social medias in the first day.

You should avoid to present your best contents in first days.

Your conversation with your customers should be perpetual.

7.Collaborate

with your customers

Remember that, content marketing is making a real communication with your customers.

If you present best content but you can’t collaborate with you’re your customer's you should be ready for permanent silence of your customers.

The simplest way to motivate users is getting their comments.

8.Get

Feedback.

Make a list from your employees and note that what contents shared by each one.

Revise the received feedbacks and rate contents by this way.

Ask your employees to improve future contents with considering ratings.

9.show your audience that your writer are

people like themselves.

Believe that rather than pay attention to your brand;

customers will consider the identity of the organization you are presenting.

Giving emotional and humanity aspects to your content.

At last:

Content marketing is a commitment

Not your kind!

Visit my website:

www.MiladMehraram.Com

Call me if you have any

Questions

https://ir.linkedin.com/in/miladmehraram

Mehraram.Milad@Gmail.com