How SEO is changing now?New Delhi, India

March 17, 2017

SEO today: user-centric and content quality

The optimization for search engines is a subject constantly changing, which is always the most suitable not only updates the algorithms but also to the behavioral changes of users. Today the Top SEO Company from Delhi, Edtech discusses how the trends in SEO are changing at a fast pace.

User-centric approach to the selection of keywords

There are several factors that are leading to a decisive change of search modes on Google and related: it is the search engine itself to prefer the long-tail queries (i.e. "long tail”, i.e. formed by several terms concatenated together in the correct way, articles and prepositions included) with a structure close to the spoken, than the synthetic juxtaposition of dried keywords used until a few years ago. Just think, for example, the vocal search, which necessarily leads us in the direction of a language that is more "real" and conversational.

Search Intelligence: seasonal trends and content

Not only has the user’s behavior changed following different modes, they are now following the seasonality of products and services. It is therefore essential to build publishing plans with quality content that can be easily positioned in the SERP. Monitor research trends to follow the interests of Internet users, through the so-called Search Intelligence.

Artificial intelligence, search engines and SEO

If the algorithms behind the search engines are evolving to embrace more and more "human” perspective, it is probably not very sensible to argue that artificial intelligence will go to displace human capabilities. And CMS platforms are now capable of promoting the creation of user-friendly content can be a valuable support, but it cannot replace human creativity. Thus, be aware and keep the tracks for sustenance.

About the Company:

Edtech is a Delhi based Digital Marketing and SEO services offering comprehensive SEO services in Delhi.