8
Art of content creation Marian Pronk Elvire Jaspers Chantal Cammaert Mario Grunitz

Pitch: Ietsmooier

  • Upload
    zeefcom

  • View
    119

  • Download
    0

Embed Size (px)

Citation preview

Art of content creation

Marian Pronk Elvire Jaspers Chantal Cammaert Mario Grunitz

ietsmooier = review site

3,000+ reviews 200+ treatments 500+ clinics 1,000+ specialists

ietsmooier is a review site COSMETIC treatments (invasive & non-invasive). ietsmooier has a firm position in a LARGE AND FAST GROWING market, where cosmetic treatments become more and more ACCEPTED

Publicly generated content COMPLI MENTS

OF YOUR CUST OMER

•  Social proof •  Influences the ranking of site •  Trust

–  86% of people prefer to be advised by peers

Intermediair  in  products  /  services  

Review  site    

Review  by  invite   Review  open  to  all  

•  Booking.com  •  Airbnb  •  Werkspot  

N.a.  

•  Bol.com  •  Wehkamp  

•  Tripadvisor  •  Yelp  •  Iens.n    

•  ietsmooier.nl  •  Independer  

Type of review sites

Anyone can review anything and anyhow…. right? Amount of fake reviews expected to be 10%-20%

Yelp: “20% of reviews written and submitted are never displayed”

How to improve the quality and authenticity of reviews?

•  Filtering on relevance & quality •  Use a mix of algorithms and human

moderators to separate fraudulent reviews from genuine

•  Strict policy to companies (tougher for repeat offenders)

•  Review Trackers

THANK YOU FOR YOUR

ATTENTION [email protected] 06 26234950