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Art of content creation Marian Pronk Elvire Jaspers Chantal Cammaert Mario Grunitz

Pitch: Ietsmooier

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Page 1: Pitch: Ietsmooier

Art of content creation

Marian Pronk Elvire Jaspers Chantal Cammaert Mario Grunitz

Page 2: Pitch: Ietsmooier

ietsmooier = review site

Page 3: Pitch: Ietsmooier

3,000+ reviews 200+ treatments 500+ clinics 1,000+ specialists

ietsmooier is a review site COSMETIC treatments (invasive & non-invasive). ietsmooier has a firm position in a LARGE AND FAST GROWING market, where cosmetic treatments become more and more ACCEPTED

Page 4: Pitch: Ietsmooier

Publicly generated content COMPLI MENTS

OF YOUR CUST OMER

•  Social proof •  Influences the ranking of site •  Trust

–  86% of people prefer to be advised by peers

Page 5: Pitch: Ietsmooier

Intermediair  in  products  /  services  

Review  site    

Review  by  invite   Review  open  to  all  

•  Booking.com  •  Airbnb  •  Werkspot  

N.a.  

•  Bol.com  •  Wehkamp  

•  Tripadvisor  •  Yelp  •  Iens.n    

•  ietsmooier.nl  •  Independer  

Type of review sites

Page 6: Pitch: Ietsmooier

Anyone can review anything and anyhow…. right? Amount of fake reviews expected to be 10%-20%

Yelp: “20% of reviews written and submitted are never displayed”

Page 7: Pitch: Ietsmooier

How to improve the quality and authenticity of reviews?

•  Filtering on relevance & quality •  Use a mix of algorithms and human

moderators to separate fraudulent reviews from genuine

•  Strict policy to companies (tougher for repeat offenders)

•  Review Trackers

Page 8: Pitch: Ietsmooier

THANK YOU FOR YOUR

ATTENTION [email protected] 06 26234950


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