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3,000+ reviews 200+ treatments 500+ clinics 1,000+ specialists
ietsmooier is a review site COSMETIC treatments (invasive & non-invasive). ietsmooier has a firm position in a LARGE AND FAST GROWING market, where cosmetic treatments become more and more ACCEPTED
Publicly generated content COMPLI MENTS
OF YOUR CUST OMER
• Social proof • Influences the ranking of site • Trust
– 86% of people prefer to be advised by peers
Intermediair in products / services
Review site
Review by invite Review open to all
• Booking.com • Airbnb • Werkspot
N.a.
• Bol.com • Wehkamp
• Tripadvisor • Yelp • Iens.n
• ietsmooier.nl • Independer
Type of review sites
Anyone can review anything and anyhow…. right? Amount of fake reviews expected to be 10%-20%
Yelp: “20% of reviews written and submitted are never displayed”
How to improve the quality and authenticity of reviews?
• Filtering on relevance & quality • Use a mix of algorithms and human
moderators to separate fraudulent reviews from genuine
• Strict policy to companies (tougher for repeat offenders)
• Review Trackers