From Big Data to Cognitive ComputingDigitalization, Sense Making, Decision and Action

Pietro LeoExecutive Architect

IBM Italy CTO for Big Data Analytics & WatsonTechnical Program Global Leader, IBM Academy of Technology @pieroleo

Innovation Agitator and Maker

Digitalization:from Data to an avalanche of

(Big) Digital Data

Video 1

The underline story: Data has a gravity!

Digital Data growth and gravity distorts every kind of business....as well as our Competencies & Professions

How difficult is to find the Truth in Digital Data?

6 6

Glo

bal

Dat

a V

olu

me

in E

xab

ytes

Sens

ors

(Inte

rnet

of T

hing

s)

Multiple sources: IDC,Cisco

100

90

80

70

60

50

40

30

20

10

Agg

rega

te U

ncer

tain

ty %

VoIP

9000

8000

7000

6000

5000

4000

3000

2000

1000

0

2005 2010 2015

It is more hard ! >80% of all available digital data will be

uncertain: Veracity

Classic Data

Data quality solutions exist but this is only a fraction of the total

classic data.

By 2025 the number of networked devices will be 1 Trillion, at least 125 times the entire global

population.

All sensor data has uncertainty.

Social Media

(video, audio and text)

The total number of social media accounts exceeds the entire global population.

This data is highly uncertain in both its expression and content.

Do we needTechnology Ability or

Data Proficiency?we need to trust the digital world

Cognitive systems are able to learn their behavior through EDUCATION

That support forms of EXPRESSION that are more natural for human interaction

Whose primary value is their EXPERTISE;

and that continue to EVOLVE their reasoning approach as they experience new information, new scenarios, and new responses

Cognitive Systems

Precise Decisions in a Digital Data World

A Cognitive Oncologist

Video 2

Do attorneys needan advice?

ROSS is a digital legal expert that helps you power through your legal research.

You ask your questions in plain English, as you would a colleague, and ROSS then reads through the entire body of law and returns a cited answer and topical readings from legislation, case law and secondary sources to get you up-to-speed quickly.

In addition, ROSS monitors the law around the clock to notify you of new court decisions that can affect your case.

"When can a debtor reject a collective bargaining agreement as per the US bankruptcy code?"

Source: http://www.rossintelligence.com/Video 3

Could we debate?

PRO – AUDIO 1 CONS -AUDIO 2

On the other hand, I would like to note the following claims that oppose the topic.

Violence in video games is not causally linked with aggressive tendencies.

In addition, most children who play violent games do not have problems.

Finally, video game play is part of an adolescent boy's normal social setting.

You have selected the topic, the sale of violent video games to minors should be banned.

I would like to raise the following points in support of the topic.

Exposure to violent video games results in increased physiological arousal, aggression-related thoughts and feelings as well as decreased prosocial behavior.

In addition, these violent games or lyrics actually cause adolescents to commit acts of real-life aggression. Finally, violent video games can increase children's aggression.

4.000.0000 wikipedia articles - 10 top relevant articles - 3.000 sentences

Digitalization is the first step:after that we need to Leverage &

Curate Datato effectively support decisions

DataScience Decision

Descriptive

Prescriptive

Predictive

Cognitive

What Has Happened?

What Could Happen?

How Can We Achieve the Best Outcome?

Tell Me the Best Course of Action?

How Is Data Managed and Stored?Information Layer

AnalyticsAnalytics

How Can Everyone Be More Right… ...More Often?

DigitalDataData

Digitalization Zone

Analytics & Cognitive Zone

Grazie!Pietro Leo

Executive ArchitectIBM Italy CTO for Big Data Analytics & Watson

Technical Program Global Leader, IBM Academy of Technology

@pieroleo

Innovation Agitator and Maker