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New York Times, April 18th 2016 http://www.nytimes.com/2016/04/18/business/media-websites-battle-falteringad-revenue-and-traffic.html?_r=0
*Knetsch, Jack L. "The endowment effect and evidence of nonreversible indifference curves." The American Economic Review 79, no. 5 (1989): 1277-1284