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@clivedickens
In/cdickens /cdickens
OTT SummitClive DickensCDO24 June 2016
Linear Television still dominates screentimeIncluding Under 34s [55%]
Source: Edison Research ‘Share of Eye’ Study 1,500 Australians www.shareofeye.com.au
But the battle for ‘SCREENTIME’ continues..
Source: SWM ‘Share of Eye’ data and Company estimates
Free and Social Mobile Video dominate VODScreentime not SVOD
Source: Edison Research ‘Share of Eye’ Study 1,500 Australians www.shareofeye.com.au
Increasingly Universal Access to Cheaper & Faster Mobile
Internet
Global Mobile Data Traffic 2015-2020 8x Growth
Traffic 30 EB/mo
Source : Cisco White Paper Feb 2016
Mobile video now accounts for 55%
CY15:$322m
CY19:$706m
CAGR:21.7%
CY15:$1.2b
CY19:$2.9b
CAGR:23.7%
CY15:$587m
CY19:$2.2b
CAGR:39.2%
CY15:$2.4b
CY19:$4.1b
CAGR:14.6%
AustralianSocial Media
Australian Mobile Native + Display
Australian Digital VideoAVOD + SVOD + TVOD
So Mo Vo CoAustralian Mobile
Commerce
Social: Mumbrella September 2014, ForresterMobile (Native and Display): PwC Outlook 2016Video (AVOD, SVOD, SVOD): PwC Outlook 2016Mobile Commerce: Ibis World March 2016, Powerretail.com.au February 2015
Prior Year:CAGR: 29%
Source: OzTAM VPM & SWM Analytics
449,182Live Streams
6.8mLive Minutes
4.8mVOD Streams
106mVOD Minutes
MKR Broadcast Ratings maintained
STRATEGY IN ACTION
2mVOD Streams
165,855Live Streams
35.5mVOD Minutes
1.9mLive Minutes
House Rules Broadcast Ratings maintained
As of 15th June 2016
Source: VPMSTRATEGY IN ACTION
Domestic Production Int. Production
FTA TX Live Pay TV Live
Streamed FTA Live Pay Streamed Live
In Home Entertainment In-Car Entertainment
SVOD TVOD
PVR Catch Up Encore
Sneak Peak / Promotion / Social Video
Restart / Pause Live
Premium AVOD Short Form AVOD FVOD
International Streamed Live International TX
Int. SVOD Int. TVOD Int. AVOD Int. FVOD
Turning every IP connected screen into a Television
Production
TX
PVR / VCR
Home Entertainment
International TX
2006 2016
“Delivering engagement and value through
powerful storytelling”
@clivedickens In/cdickens /cdickens
OTT SummitClive DickensCDO24 June 2016