Optimize Social Sharing on Mobile to Survive

It was found in February 2014 that mobile and tablet use

over took desktop use in the US. It is clear that businesses

need to ensure their websites are responsive if they are to

have even a hope of maintaining or capturing a decent

market share.

But being responsive on mobile isn’t just about maintaining

traffic and conversion rates, turns out that an ever-increasing

percentage of social sharing happens on mobile devices.

Introduction

In the past year or two, the immense growth of mobile has

completely transformed the way we consume digital content.

Because of which getting a socially-enabled mobile presence

has become a priority for all businesses, irrespective of size

or industry type.

According to a recent study from emarketer has shown that

there has also been a consistent decrease in the time spent

with other traditional media including TV among US adults.

The future is mobile

A recent study by ComScore shows that 70% of social

networking activity in America takes place on mobile devices

– including sharing.

Other noteable points from thesurvey are :Total mobile engagement on social grew 55% in the past

yearSocial networking on mobile accounted for 31% of all

growth in total internet engagement in the past yearFacebook is the #1 site visited on mobile, accounting for

24%of all time users spend online via mobile devices

The ComScore research is just one of the many research that

shows social networking activity and sharing in particular

plays an important role in all mobile marketing initiatives.

Social media on mobile

Few reasons that shows sharing is important in marketing

strategies are

Consumers are more likely to share via mobile:

It is twice as likely to click and share content on social networks

through mobile devices as opposed to desktop.Infact 52% of all

social sharing actions occurred from mobile devices during the

first quarter of this year in the US.

Increased probability of being shared:

As users spend more time on their social networks via mobile

devices rather than desktop, simply being mobile share friendly

will mean your content is, by default, more likely to be shared.

Sharing on mobile

Optimize your website:

Optimize your website for both desktop and mobile byCreating a separate mobile website if you wish to create a

mobile-specific user-experience and applications.Implement a responsive website design that can work for

both

mobile and desktop.

Responsive sharing widget:

Whether your website is responsive or dedicated mobile website,

it is important to have mobile-friendly social sharing widgets.

Optimizing your website for mobile sharing

Limited range of social sharing buttons:Rather than offering users the choice of a huge number of social networks for social sharing, stick to a limited number ofimportant social sharing buttons.

Size of sharing buttons:On average, a fingertip takes up between 45 and 57 pixels while the thumb needs around 72 pixels.

Configure the contents:It is important to configure the share buttons to include the page title, image thumbnail and meta description so enticing users to click-through for more.

For more info,please visit :http://blog.loginradius.com/2014/09/optimize-social-sharing-mobile/