Content Spending AnalyticsMeeting the Measurement Challenge

Presented to: ICIC

Skott KlebeTechnical Product ManagerCopyright Clearance Center

Overview

• Goals

• Measurement

• Allocation

2

Goals of Analysis

3

Goals of Content Spend Analysis

Usage

Impact

Flexibility

Convenience

Latency

Cost

Labor

Barriers

Ma

xim

ize

Min

imiz

e

4

What spending are we looking at?

• Scholarly Journals

• eBooks

• Databases

• General Web Publications

• Open Access

5

Content Spending

• Subscriptions– Upfront cost

– Unlimited use

• Document Delivery– Pay as you need

– Adds up!

6

$ £€ ¥

$ £€ ¥

Content Spending

• Subscriptions– Upfront cost

– Unlimited use

• Document Delivery– Pay as you need

– Adds up!

7

$ £€ ¥

$£€ ¥

The Measurement Challenge

8

The Measurement Challenge

9

The Measurement Challenge

10

Usage Geology

11

Usage:COUNTER data

Signals of Activity

Signals of Intent

Signals of Impact

COUNTER data

• Publisher metrics for subscription access

• Organization-wide

• No user, department, cost center data

• No way to record purpose of use

12

Activity signals

• Indications of more detailed usage

–Even imperfect

• Document purchase transactions

13

Mapping usage across the organization

R&D

Oncology

Lyon Madrid

Organics

Milano

14

• Assess needs of different departments

• Identify “niche resources”

– Only used by 1-2 departments

– Consider charge-back, different license models

Signals of Intent

• Why was the content requested or used?

• Content that’s valued, not just used

• Assessing value:

–User surveys

–Copyright permissions

• Regulatory filings

• Requests from physicians

15

Signals of Impact

• What content contributed most to desired outcomes?

• What are the most important strategic outcomes for your organization?

16

Measuring Impact

What matters to your organization?

Can we trace those outcomes to content?

Can we show how our content supports those outcomes?

Drug

ResearchPatients

Products

Papers

PatentsRegulatory

filings

Non-

patent

citations

Citations

Physician

document

reqs

Allocation

18

Using the Data

• Annual budget

• Change management

• General service improvement

Subscription list: economic

Clearly economical

Clearly not economical

Possibly not economical

Possibly economical

20

Subscription list: Managing Change

• Reactive

–Change in usage

–Change in subscriptions

• Proactive

–Announced strategic change

–Examine licenses

–Examine content fit

21

Other uses for the data

• Evidence-based negotiation process

–Compare and contrast content and rights from

• Other offerings/packages from same vendor

• Other vendors

• Open access

• Make content recommendations

• New content uses

Text Mining

• Challenging license environment

–Want to mine everything

–Can’t subscribe to everything

• Look for alternative licensing models

–Mining-only access

–Feed mining uses back into analysis

23

Automate the process

• Year-round cycle

–Usage collection

–Impact analysis

–Budget plan

• Change is constant, be ready to react.

Thank you!Skott Klebe, Technical Product ManagerProduct Management978 646-2750sklebe@copyright.com