Atelier sur la gouvernance de l'Internet à l'intention des ONG

Dakar, Sénégal - 23 janvier 2017

Explorer les avantages, les risques, les droits et les obligations de la citoyenneté des ONG dans l'écosystème Internet.

Un événement de sensibilisation à la région de l'Afrique, organisé par le NPOC

Convoqué et animé par Poncelet Ileleji, président du comité des politiques du NPOC

Co-modérateur, Prof. Sam Lanfranco, NPOC et Université York, Canada

Poncelet Ileleji <pileleji@ymca.gm>Sam Lanfranco <Lanfran@yorku.ca>

My participation in this workshop has two objectives?

(ONE) NGO uses of social media and Internet domain names. (TWO) NGO exercise of citizenship in the Internet Ecosystem.

First, why do we have NGOs?

There is too much inequity There is too little social justice

Think about it:

If we had equity would not need to struggle for social justice If we had social justice we could address the causes and

consequences of inequity

How do NGOs address these two issues?

NGO strategies to promote equity and social justice NGO strategies to overcome the consequences of inequity and

social injustice

What are the core NGO strategies?

Change the context (Education, Advocacy and Engagement to end inequity and social injusticeo Change policies and practices (political, market, and cultural,

behavior) Change to outcomes (Education and Engagement to Influence

individual and group outcomes)o Build individual and community capacity to handle

opportunities and constraints

NGOs: in the Public Interest in the socio-economic ecosystem NGOs: as Good Samaritans in the socio-economic ecosystem NGOs: as Good Citizens in the socio-economic system

The NGO Internet ecosystem challenge: A new venue (new time and space) for NGOs to build and work in A young and evolving Internet ecosystem

o Impact? More, or less, social justiceo Impact? More, or Less, social equityo more opportunities and more challenges to do what they do

NGOs as Public Interest Samaritans and Citizens in the Internet Ecosystemo Use the tools of the Internet ecosystem for:

A. Better Individual and community capacity build strategies B. Better policy, process, and behavior change strategies C. Better efficient and effective context change strategies

Objective ONE: The benefits and risks of NGO use of social media

1.The use of Social Media is “costless” but it is not free2.The future of costless Social Media is questionable

a. Depends on targeted advertising to sellers of goods and servicesb. User resistance to sales pitches and marginal value of user datac. Current difficult of Twitter sale is an example of this (& Yahoo)

3.Dependence on Social Media leaves an NGO vulnerable a. NGO has limited skills with regard to Internet ecosystem presenceb. No budgetary allocation for an Internet ecosystem presence

4.Dependence on Social Media raises ethical issues for NGOsa. NGO staff, clients, supporters data mined for commercial purposes

OBJECTIVE ONE: The benefits and costs of NGO use of Internet domain names.

1.A website gives an NGO a branded presence on the Interneta. PLUS: Communications, awareness and engagement toolb. NEG: expensive labor costs and information demandsc. AND: benefits depend on quality and user costs of access

OBJECTIVE ONE: Blended Strategy for Social Media and a Domain Name System

1.Social media: a temporary tool that may disappear or cease to be costless.2.Educate NGO staff, clients and users about ethical data privacy issues.3.Educate NGO staff, clients and users about data privacy tools, VPN, etc.

4.Educate NGO staff, clients and users on Internet policy issues impacting on their Internet ecosystem presence and use.

OBJECTIVE ONE: Four Level Web/Domain Name Internet Ecosystem Presence

Level 1: Protect NGO “Brand” by owning a branded domain name, even not used. The cost is as low as 5-10 $US per year (no skills needed)

Level 2: Base all NGO email addresses on your owned branded domain name The cost is as low as 3-10 $ per month (minimal skills needed)

i. All email is NGO branded. ii. Email addresses remain the same when staff changeiii.Email archives are accessible when staff change iv.NGO access to individual accounts is a policy decision

OBJECTIVE ONE: Four Level Web/Domain Name Internet Ecosystem Presence

Level 3: Minimal static website “brochure pages” with branded email The cost is as low as 5-10 $US per month (minimum skills needed) Level 4: Dynamic website with “feeds” and frequent updatesCosts with “in house” maintenance, start low and rise depending features

IMPORTANT: A blended strategyBrands your NGO Protects against abuse of

your brandIs scalable in terms of use

and costsIs portable in terms of

location

Objective Two: NGO Citizenship in the Internet Ecosystem

NGO engagement in the socio-economic ecosystem as good citizens is well recognized

NGO engagement in policy making helps shape the contexts in which:

equity, or the lack thereof, is generated social justice, or the lack thereof, is generated

NGO engagement in policy implementation helps shape the pursuit of:

greater equity and less inequity greater social justice and less social injustice

Objective Two: NGO Citizenship in the Internet Ecosystem.

The Digital Technology Revolution and Internet Ecosystem are shaping:the context that produces more (or less) equity and social justicethe ways in which NGOs and others pursue equity and social justice The evolution of Internet Ecosystem has shifted:

from mainly technology driven to increasingly policy driven Internet policy is increasing being made at all levels of governance Internet policy is increasingly being embedded in all areas of governance

NGO pursuit of equity and social justice goals is increasingly:dependent on the Internet ecosystem for the tools to aid their worksubject to the impact of Internet policy on the context in which they workthe extent to which they can use the Internet ecosystem in their work

Objective Two: NGO Citizenship in the Internet Ecosystem

Where do we go and how to we get there?

The future pursuit of equity and social justice goals will demand:NGO self-awareness of, and active engagement in the Internet ecosystemDomain name holder residence with a stake in the domain name system Active citizen participation in Internet ecosystem policy and implementation.

Responsible Internet citizenship is not an option.

Engagement in Internet policy development and implementation is a necessity for the pursuit of equity and social justice.

The era of costless social media, paid for by the unethical serving up of organizational staff, supporter and client data will come to an end.

Being a domain name resident with active citizenship participation in the Internet ecosystem will increasingly be necessary for the survival of individual NGOs.

NGO Survival in Internet Ecosystem

Build a Presence and Engage in Citizenship Ride the Wave - or - Face the Tsunami

The Future of Your NGO

Atelier sur la gouvernance de l'Internet à l'intention des ONG

Dakar, Sénégal - 23 janvier 2017

Explorer les avantages, les risques, les droits et les obligations de la citoyenneté des ONG dans l'écosystème Internet.

Un événement de sensibilisation à la région de l'Afrique, organisé par le NPOC

Convoqué et animé par Poncelet Ileleji, président du comité des politiques du NPOC

Co-modérateur, Prof. Sam Lanfranco, NPOC et Université York, Canada

Poncelet Ileleji <pileleji@ymca.gm>Sam Lanfranco <Lanfran@yorku.ca>