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Most important On Page SEO elements which shall not be ignored while developing a website.

Most Important On Page SEO elements

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The slides describe the 10 most important On Page SEO elements which every web development company shall address, if it is to get top ranks in search engines.

Text of Most Important On Page SEO elements

  • Most important On Page SEO elements which shall not be ignored while developing a website.
  • 1st Choice of Technologies: Technology shall permit crawling by search engines bots. Technology shall render the web page to be indexed by Google.
  • 2nd URLs, Title and Meta Tags No restriction in choosing any domain name but using most important keywords in URLs helps to an extent. Make URLs static since dynamic URLs keep ranks fluctuating. This can be done by web development companies. Title tag shall contain the most important keywords. But, avoid repetition. Meta Tags such as Description shall also incorporate keywords but shall make meaningful sentences. Good descriptions can attract visitors more. Header Tags from H1 to H6 define hierarchy of heading. Geo Tags help in defining the location of the website business for the search engines, imparting greater credibility to search engines. Authorship and Publisher tags also hold importance. Meta Robots- follow, nofollow, index, noindex- tags also help in blocking or unblocking search engine bots from a particular page or link. Check this article for more information (http://ezinearticles.com/?Correct-Application-Of-Robots- File,-NoIndex-NoFollow-Tags-And-Canonical-Redirection&id=6963600 ).
  • 3rd Redirections 301, 302 & Canonical are some of the most widely used commands for redirecting websites or webpage from one place to another. Redirections can be done keeping Users as well as Search Engines in consideration. 301 is used when you permanently move from one webpage or website to another. 302 is used for temporary movement. Canonical tag is used at page level to tell search engine bots not to read this page but move on to another specified one. This is typically used to avoid duplicate page issues, especially in ecommerce websites.
  • 4th Robots Exclusion Protocol There are some parts of a website which you do not want search engines to crawl and index. These are mentioned in a special file- robots.txt which is read by search engine bots before moving on to other parts of the site. More details on how this file is created and used are given in this comprehensive post (http://seosmoppc.hubpages.com/hub/Robots -Exclusion-Protocol-of-Search-Engines ).
  • 5th .htaccess file Just as the robots.txt file, another important file which is read at first by the search engines is the .htaccess file. Using this file, you can enhance protection of folders, control access permission to IP addresses, create the custom error pages, change file extensions and even create a new index file.
  • 6th Page Load Time This is one of the most critical SEO ranking factors. Effort shall be made to reduce page load time as much as possible. Some ways to achieve this are reducing the image sizes, avoiding long codes, reduce http requests made to servers, reduce the number of plug-ins used. For more comprehensive information, please check this marvelous article (http://www.seosmoppc.com/seoblog/is-your- website-taking-too-long-to-load-its-time-to-fix- it-else-lose-seo-ranks/ ).
  • 7th Paginations You do need to optimize the website for paginations wherever these are present in order to ensure that the pages are indexed, or not indexed, as the case may be. Rel= previous and Rel=next are used.
  • 8th Image and Content Optimization Img alt tag tells search engines what the image is all about. In websites which make maximum use of images, and almost negligible content, this tag used with keyword does the trick. Content shall ideally be having keyword at least once. Use shall also be done of synonyms and content shall be written naturally to include related words as well.
  • 9th Links Malformed and broken links shall not be present on the website. Navigation shall be smooth. Links to a page returning 404 error shall not be present, ideally.
  • 10th Sitemap A sitemap is required to be submitted to webmasters tools for proper indexing of all pages. This tells when a page was last updated, how frequently it changes and what is its importance level.
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