Mastering SEO Site Audits

#DS15

Mastering Strategic SEO Audits

@AlanBleiweiss

By Alan BleiweissForensic SEO Consultant

http://AlanBleiweiss.com@AlanBlewieiss

http://AlanBleiweiss.com/

#DS15


@AlanBleiweiss

My Background:

20 Years Internet Consulting15 Years SEO

#DS15


@AlanBleiweiss

Pre-Audit•Set Expectations•Avoid Distractions

#DS15


@AlanBleiweiss

Audit Process•Pull Initial Data•Evaluate Signals / Relationships•Step Away From The Keyboard•Final Conclusions•Recommendations

#DS15


@AlanBleiweiss

Set Expectations - Client / Site Owner•What does the client expect? •What are their goals?•Do they think you’re their savior?•Were they burned in the past?

#DS15


@AlanBleiweiss

#DS15


@AlanBleiweiss

#DS15


@AlanBleiweiss

• Avoid Shiny Object Distractions

#DS15


@AlanBleiweiss

• Avoid Distractions

#DS15


@AlanBleiweiss

• Avoid Distractions

#DS15


@AlanBleiweiss

Audit Process•Pull Initial Data•Evaluate Signals / Relationships•Step Away From The Keyboard•Final Conclusions•Recommendations

#DS15


@AlanBleiweiss

• Pull Initial Data

#DS15


@AlanBleiweiss

• Pull Initial Data

#DS15


@AlanBleiweiss

#DS15


@AlanBleiweiss

#DS15


@AlanBleiweiss

#DS15


@AlanBleiweiss

#DS15


@AlanBleiweiss

Check Page Processing Times

Most Visited Pages

#DS15


@AlanBleiweiss

Compare to URIValet.com 1.5mbps& WebPageTest.org DSL Emulators

#DS15


@AlanBleiweiss

Don’t Just Check “Most Visited” Pages

Remember to sort by average time to look for slowest pages

#DS15


@AlanBleiweiss

Gather any other data you think relevant or important for your situation or goals

#DS15


@AlanBleiweiss

#DS15


@AlanBleiweiss

#DS15


@AlanBleiweiss

#DS15


@AlanBleiweiss

#DS15


@AlanBleiweiss

#DS15


@AlanBleiweiss

#DS15


@AlanBleiweiss

#DS15


@AlanBleiweiss

Internal RedirectsInternal Dead-EndsExternal RedirectsExternal Dead-Ends

Page TitlesMeta DescriptionsH1 & H2 Headline tags

URL Structure

Oversized (Bloated) Images / HTML / Files

Robots DirectivesCanonical Tags

Much more!

#DS15


@AlanBleiweiss

#DS15


@AlanBleiweiss

• Evaluate Signals / RelationshipsSite:domain.com / GWT pages indexed

First Byte Time / Time to Download / Total Page Process Time

Page Title / URL / breadcrumb / H1 Headline / Content main focus / anchors of links to that page

#DS15


@AlanBleiweiss

• Evaluate Signals / Relationshipsrobots.txt / meta robots / canonical tags / OG:URLs

Page topical focus / section topical focus / Site topical focus

Primary topic / shiny objects on page / words at source level

#DS15


@AlanBleiweiss

• Step Away From The Keyboard

#DS15


@AlanBleiweiss

• Final Conclusions

#DS15


@AlanBleiweiss

• RecommendationsBe Clear

Don’t Confuse!

#DS15


@AlanBleiweiss

Avoid Overwhelming Decision Makers

#DS15


@AlanBleiweiss

#DS15


@AlanBleiweiss

Unless YOU are the site owner…

Somebody ELSE willultimately decide…

What gets worked on

And what doesn’t!

#DS15


@AlanBleiweiss

If only SOME of your recommendations are Implemented…

#DS15


@AlanBleiweiss

If EVERYTHING goes well implementing audit recommendations…

#DS15


@AlanBleiweiss

By Alan BleiweissForensic SEO Consultant

http://AlanBleiweiss.com@AlanBlewieiss

http://AlanBleiweiss.com/