Marketing Cloud

Marketing Cloud

AGENDA 01 Welcome to “Channel me” 02 Oorjit

marketing cloud

03 Content Management 04 Social media

management

05 Digital Advertising 06 OmniChannel

Analytics

07 CRM Sync 08 Benefits of OMC

Welcome to “Channel me”With millions of variables in customers, content, and touch points

It’s more important than ever to transform relationships with

customers and create exceptional brand experiences

Change from marketing automation to marketing orchestration

- driving precise orchestration of your marketing strategies

Tear down the silos and do it all on a single system of record

© Copyright ISPG Technologies India Pvt Ltd

Marketing Cloud

01Bringing many of the marketing

capabilities that Oorjit offers

under the broad umbrella of

Marketing Cloud

02Oorjit Marketing Cloud (OMC) is a suite of

tools and web products hosted on cloud for

unifying customer data, engaging the right

audiences across paid, owned and earned

media, and analysing performance

03Bringing many of the marketing

capabilities that Oorjit offers

under the broad umbrella of

Marketing Cloud

Inbound MarketingSearch Engine Optimization

Content Management

Social MonitoringSocial Publishing

Social MediaManagement

Search Engine Marketing Social AdvertisingEmail MarketingRemarketing campaigns

DigitalAdvertising

Lead Pro�ling, Lead ScoringLead Assignment, Lead Nurturing

Marketing Automation

Omni Channel AnalyticsCustomer IntelligenceCompetitive IntelligenceRevenue Reporting

Contacts, Campaign, Revenue

Customer Relationship Management Sync


Content ManagementINBOUND MARKETING

E-Book, White Paper, Market Study and Case study BuilderBlogsNewslettersLanding pagesCalls-To-ActionDynamic FormsWYSIWYG EditorPromotional BannersMobile Optimization with Responsive Design

SEOURL OptimizerWebsite rank tracking in search enginesSEO auditLink quality controlInternal links optimization Competitor monitoringBacklink monitoringSite quality analysis


Social Media managementSOCIAL MEDIA MONITORING: Listen to your audience and

discover conversations that are relevant to your business

SOCIAL MEDIA PUBLISHING: Respond to people from a single

dashboard, Schedule tweets and messages, Facilitate word-of-mouth

through creative social marketing campaigns.


Digital AdvertisingSEARCH ENGINE MARKETING

KEYWORD RESEARCH: offers continuous, data-driven keyword research for a highly relevant, personalized and proprietary keyword taxonomy.

KEYWORD GROUPING AND ORGA NIZATION: sophisticated keyword grouping soft-ware facilitates speedy segmentation.

CAMPAIGN-WIDE PPC MANAGEMENT: integrates with Google AdWords to manage bids, text ads, ad groups and entire campaigns without leaving the interface

SOCIAL MARKETING

FACEBOOK AND TWITTER, LINKEDIN AD PUBLISHER: Create and publish ads in social media platforms in various formats they support

Attract more Facebook Fans with targeted, engaging Facebook marketing cam-paigns. Build excitement with viral contests and sweepstakes.

Create complete Facebook microsites organized around your marketing goals by deploying beautiful Facebook tabs.

EMAIL MARKETING

Create, schedule and send email campaignsManage different subscriber listsAnalyze the campaign effectiveness

REMARKETING CAMPAIGN

Create and trigger remarketing campaign for both search as well as social media


LEAD PROFILING: View the complete profile of the customer - linking LinkedIn, Facebook, twitter and other social network profiles of lead. Information such as pages visited by the client, information that is read by the client ensures a total view of customer and his interaction so that sales person will be able to do a better sales pitch.

LEAD SCORING: Identify and prioritize sales-ready leads based on points scored for demographic/ firmographic data and behavioural touch points

LEAD ASSIGNMENT: Create various sales roles and privileges in both horizontal and vertical hierarchy and the lead is assigned to a role. Leads can further be filtered based on the lead scoring set by the various fields in the forms.

LEAD NURTURING: Leads can be organized under different groups to create lists of contacts that share common interests. The leads can also be added or removed from a group based on actions they take on your site. With the help of workflows, hyper-targeted email communications can be sent to your leads bringing them further along buying cycle.

Marketing Automation


Omni-channel marketing analytics combines the massive amounts of online data and then rapidly analyzes this data to gain cross-channel insights about customers and competitors.

Customer IntelligenceThis module captures and analyzes all customer interactions, transactions and lifecycle events to get a complete view of the customer journey.

Competitive IntelligenceThis module helps to visualize the big data that matters to your business with competitor analysis, and industry trends. To enhance business decision-making, this dashboard brings out the key risks and opportunities for your organization

Revenue ReportingOorjit’s revenue reporting module helps you to track ROI on each mar-keting activities and identify the marketing channels that have generated the most revenue for your business.

Omni Channel Analytics


CRM SyncOorjit marketing cloud can integrate with any CRM system, to keep your marketing & sales systems in perfect sync. CRM Sync help you unify customer data and gain the transparency and actionable insights necessary to improve customer experience and secure profitability.

ContactsNew and changed records that originate in either Oorjit or your CRM system are synced instantly. Critical customer data (email address, name, and opt-outs) will be automatically synched between Oorjit and your customer relationship management (CRM) system.

CampaignsSpecific campaigns and campaign responses will be automatically synched from Oorjit to CRM and vice-versa

RevenueAs sales team closes leads as customers, Oorjit-CRM integration reports back revenue data from closed-won opportunities right inside of Oorjit.


Marketing Cloud

SEARCH ENGINE MARKETING

KEYWORD RESEARCH: offers continuous, data-driven keyword research for a highly relevant, personalized and proprietary keyword taxonomy.

KEYWORD GROUPING AND ORGA NIZATION: sophisticated keyword grouping soft-ware facilitates speedy segmentation.

CAMPAIGN-WIDE PPC MANAGEMENT: integrates with Google AdWords to manage bids, text ads, ad groups and entire campaigns without leaving the interface

SOCIAL MARKETING

FACEBOOK AND TWITTER, LINKEDIN AD PUBLISHER: Create and publish ads in social media platforms in various formats they support

Attract more Facebook Fans with targeted, engaging Facebook marketing cam-paigns. Build excitement with viral contests and sweepstakes.

Create complete Facebook microsites organized around your marketing goals by deploying beautiful Facebook tabs.

EMAIL MARKETING

Create, schedule and send email campaignsManage different subscriber listsAnalyze the campaign effectiveness

CUSTOMER ENGAGEMENTConverge social, mobile and cloud to engage customers at all stages

Drive precise orchestration of marketing strategies across different channels

Create seamless and integrated omni-channel experience for customers

SOCIAL MEDIA MANAGEMENTUnderstanding what your customers, competitors, critics, and supporters are saying about you

Deliver a consistent brand experience and message across social properties

Flexibility to customize posts and messages accord-ing to social media channel and audience segment

OMNI-CHANNEL ANALYTICSAnalyze big data to identify customer needs, understand competition and measure ROI

Create, align, and measure cross-channel marketing campaigns

MARKETING AUTOMATIONTie content into a full-funnel marketing system, optimize for search, and adjust to mobile

Increase Lead Conversion

DIGITAL ADVERTISINGDeliver a consistent and compelling message on a desktop, tablet, or mobile phone


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Marketing Cloud