#pubcon

Links for LocalMary Bowling

@MaryBowling

#pubcon

LinksCitations

@MaryBowling

#pubcon

No-Followed Links?@MaryBowling

https://moz.com/blog/ranking-factors-2015

#pubcon

@MaryBowling

#pubcon

@MaryBowling

Links are a Proxy

#pubcon

Brand Prominence

#pubcon

Photo: Abaconda Management Group

CommunityAnchors?

@MaryBowling

#pubcon

@MaryBowling

#pubcon

Photo: Gary Knight

Industry Anchors?

@MaryBowling

#pubcon

@MaryBowling

#pubcon

@MaryBowlingThe Best Links?

Photo by Matthew G

#pubcon

Organic Search

Ranking Factors

Local Search Ranking Factors

@MaryBowling

#pubcon

@MaryBowling

2010 Blended Packs

Photo by Darren Hester

#pubcon

Venice Effect@MaryBowling

Photo by gnuckx

#pubcon

@MaryBowling

“This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal."

#pubcon

@MaryBowling

2012 Localized Organic

#pubcon

@MaryBowlingThe “Where” of Links

“We have to be even more specific about where we obtain our links. This includes using local directories and websites which focus on the location in question.” – Ben Holbrook

#pubcon

Pigeon Effect@MaryBowling

#pubcon

@MaryBowlingPhoto by The B’s

2013 Organic Local Packs

#pubcon

@MaryBowling

"Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals."

#pubcon

“The Pigeon update, with its fusing of the local and organic ranking factors, appears to push us back to basic SEO tactics. Get good, local, links.” – Andrew Shotland

“When in doubt, go back to the basics of internet marketing and be sure that you are participating in activities that make your business more visible on-line - becoming more citation worthy and linkable in your local market.” – Mike Blumenthal

@MaryBowling

After Pigeon

#pubcon

@MaryBowlingNew Pack Effect

3 Spots

No OrganicAbove Pack

Paid Positions Local

Finder

#pubcon

@MaryBowling

#pubcon

2015@MaryBowling

#pubcon

@MaryBowling

“There are always great opportunities to get your name out there, and some will come with a bonus link.” – Jennifer Slegg“Don't forget that even nofollowed links serve a purpose, so don't automatically skip a link opportunity simply because it is a nofollow link.They can still send referral traffic, they can serve as a brand reminder…” – Linda Buquet

“So make sure you are following all best practices for optimizing your local business pages for organic search and continue working to build additional local links.” – Adam Dorfman

#pubcon

https://moz.com/blog/local-search-ranking-factors-2015

Moz Local Search Ranking Factors Survey

@MaryBowling

#pubcon

Moz Local Search Ranking Factors Survey@MaryBowling

20.3% +10.9%

since 2014

2015 Overall Influence of Links in Local

#pubcon

Moz Local Search Ranking Factors Survey@MaryBowling

25.2% +.008%

since 2014

2015 “Localized” Organic Influence

#pubcon

@MaryBowling

14.8% +27.6%

since 2014

2015 Local Pack Influence

Moz Local Search Ranking Factors Survey

#pubcon

Top Increased Importance

@MaryBowling

Since Pigeon Since Snack Pack

#pubcon

Top Difference-Making Factors*

@MaryBowling

*in Competitive Markets

Since Pigeon Since Snack Pack

#pubcon

Links and Local

2004

2015

#pubcon

@MaryBowling

Penguin EffectPhoto byzoutedrop

#pubcon

@MaryBowlingPhoto by Vilsekogen Be Careful

#pubcon

@MaryBowlingDon’t Be ScaredPhoto by smerikal

#pubcon

@MaryBowling

Be HappyPhoto by wsilver

#pubcon

@MaryBowling

https://www.brightlocal.com/2015/05/12/how-do-local-seos-build-their-links/

#pubcon

Photo by frankieleon

@MaryBowlingPick Your Flavors

#pubcon

@MaryBowlingTransform Citations

#pubcon

Not Dead

ForumsGuest Posts

Blog CommentingDirectories

Photo by hugovk

#pubcon

Use Offline Relation-ships

@MaryBowling

#pubcon

@MaryBowling

Join Local Groups

#pubcon

@MaryBowling

SponsorPhoto by Karol Franks

#pubcon

@MaryBowling

DonatePhoto by 350.org

#pubcon

@MaryBowlingVolunteerUSPWSouthwest

#pubcon

@MaryBowling

Sponsor VolunteersPhoto by USFWSmidwest

#pubcon

@MaryBowlingHost/Cohost Events

#pubcon

@MaryBowlingEvent Calendars

#pubcon

@MaryBowling

Host Ongoing Events

#pubcon

@MaryBowlingGo Local

#pubcon

@MaryBowling

Go Hyperlocal

#pubcon

@MaryBowling

Ugly Doesn’t Matter

#pubcon

@MaryBowling

Get Industry Links

#pubcon

@MaryBowling

People=Link Assets

#pubcon

blog + intitle:”keyword” OR inurl:”keyword” article + intitle:”keyword” OR inurl:”keyword” website + intitle:”keyword” OR inurl:”keyword” guide + intitle:”keyword” OR inurl:”keyword” tag + intitle:”keyword” OR inurl:”keyword” news + intitle:”keyword” OR inurl:”keyword” magazine + intitle:”keyword” OR inurl:”keyword” forum + intitle:”location” OR inurl:”location” blog + intitle:”location” OR inurl:”location” directory + intitle:”location” OR inurl:”location” businesses + intitle:”location” OR inurl:”location” magazine + intitle:”location” OR inurl:”location” news + intitle:”location” OR inurl:”location”

Search for Possible Links

@MaryBowling

#pubcon

Local NewsWho Cares?Rabik Hasan Sumon

@MaryBowling

#pubcon

Local Media@MaryBowling

#pubcon

@MaryBowling

Hyperlocal Media

#pubcon

@MaryBowlingSearch for Sources

#pubcon

@MaryBowling

http://www.abyznewslinks.com/uniteazms.htm

abyznewslinks.com/uniteazms.htm

#pubcon

@MaryBowling

Enterprise Links

#pubcon

Photo by ILO Scaling’s Tough@MaryBowling

#pubcon

TreacherousPhoto by Missie

@MaryBowling

#pubcon

Potentially Venomous

Photo by Frederic Salein

@MaryBowling

#pubcon

Avoid Shiney Objects @MaryBowling

Photo by epSos.de

#pubcon

Photo by James WheelerLonely

@MaryBowling

#pubcon

Get Out of the Box

Photo by Stig Nygaard

@MaryBowling

#pubcon

Pigeon EffectPhoto: R No Guarantees@MaryBowling

#pubcon

@MaryBowling

Scalability for enterprise requires

adding more humans

#pubcon

Motivate YourLocal

People Photo by zen Sutherland

@MaryBowling

#pubcon

@MaryBowling

Fight for Resources

#pubcon

@MaryBowling

Test &Prove, Test &Prove, Test & Prove

#pubcon

Big Brand SilosPhoto: Doc Searles

@MaryBowling

#pubcon

Photo by Picturepest

Connect the Silos@MaryBowling

#pubcon

Education Works@MaryBowling

#pubcon

@MaryBowling

Educate Everyone

ILO in Asia and the Pacific

#pubcon

Photo by Martin Fisch

Link To What?@MaryBowling

#pubcon

Photo by Playingwithbrushes

Link BaitHome PageMain Locator PageState/City PagesIndividual Location

Pages@MaryBowling

#pubcon

Pigeon EffectPR Must Flow@MaryBowling

#pubcon

Tough Links

@MaryBowling

#pubcon

TotallyWorth

It!@MaryBowling

#pubcon

Strong links are armor against algo changes

@MaryBowling

#pubcon

Moderation, Please!

#pubcon

@MaryBowling

Links are a Proxy

#pubcon

Brand Prominence

#pubcon

@MaryBowlingThe Best Links?

Photo by Matthew G

#pubcon

@MaryBowling