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Lightning Talk The History of SEO in 5 3 Minutes

Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

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Page 1: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

Lightning TalkThe History of SEO

in 5 3 Minutes

Page 2: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

For Adrian & Emilia

Page 3: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

Challenges…

• £25 – From 5:00 to 4:40

• £50 – From 4:40 to 4:20

• £75 – From 4:20 to 4:00

• £100 – From 4:00 to 3:40

• £125 – From 3:40 to 3:20

• £150 – From 3:20 to 3:00

• £200 – Xmas hat

• £250 – 5 SEO buzzwords…

• £300 – …Chosen by others

Page 4: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

Buzzwords

1. “Clicks-and-mortar”

2. “Buzz Wedge”

3. “Low Hanging Fruit”

4. “Black-hat SEO”

5. “Link Juice”

Page 5: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

The History of SEO in 3… 2… 1…

Page 6: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

01) World Wide Web1990

Page 7: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

02) Early search engines1993-1997

Page 8: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

03) Backrub (a.k.a. Google)1996

Page 9: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

04) Search Engine Watch1997

Page 10: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

05) Google PageRank1998

Page 11: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

06) Google AdWords2000

Page 12: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

07) ‘Google bombing’2002

Page 13: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

08) Google Florida2003

Page 14: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

09) SEOmoz (later known as Moz)2004

Page 15: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

10) Google Maps2005

Page 16: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

11) rel="nofollow"2005

Page 17: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

12) Google Suggest2008

Page 18: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

13) Google Caffeine2009

Page 19: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

14) Google Vince2009

Page 20: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

15) brightonSEO2010

Page 21: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

16) Google Panda2011

Page 22: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

17) (not provided)2011

Page 23: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

18) Google Venice2012

Page 24: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

19) Google Penguin2012

Page 25: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

20) Mobilegeddon2015

Page 26: Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

The end (whew)

Donors:

Brett Downes, Chris Dyson, Craig, Ecoflor Ltd, Emily Bater, Emma Morgan, @gramatter, Marilyn & Bernard Morgan, Martin Lamb, Paula, Rachel, Rhys Gregory, Scott, Tom Buckland, Wize VA & multiple Anonymous people – thank you all!

Images:

Intro | 01 | 02a

02b | 03 | 04a | 04b

05| 06 | 07 | 08

09a | 09b | 10 | 11

12 | 13 | 14 | 15

16a | 16b| 17 | 18

19a | 19b | 20

References:

Hubspot

articles

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