Lemon way corporate on payments

Payment for

The New digital

Economy

London, 2014

Facebook.fr/lemonway

Introduction Reinventing the world


New Digital Economy Electric Engine Car Renting


New Digital Economy Personal Parking Renting


New Digital Economy The train stops at your home


New Digital Economy Common gift collecting


New Digital Economy Everybody is a bank with CrowdFunding


New Digital Economy Ticketing – Hostel reservation


New Digital Economy B2B2C Marketplaces


New Digital Economy Innovative Payment Solutions


New Digital Economy Person to person services


But what is “new” ? In New Digital Economy

Strong Regulation for Marketplaces vs “Old” eCommerce

New Fraud : carding, ID spoofing, Money Laundering

Complexity of IT to match Marketplace needs, VAT calculation,

Revenue Sharing models

Segregation Account and Wallet management

Different Internet Payment habits in Europe depending on countries

Electronic signature


What we do at Lemon Way

LEMON WAY is a Payment Service Provider regulated by the French

Banking Authority ACPR Banque de France.

Licensed to operate card payments, mobile payments, funds transfers,

keep records and process payment information for its clients.

Our license is passported in 29 European countries

LEMON WAY operates Payments and Regulation as a Service (RaaS) for

B2B customers in the New Digital Economy: Prepaid products, Gift websites,

Remittance products, Marketplaces, e-Ticketing and Crowdfunding sites

LEMON WAY develops and sells WONDERBANK, a mobile banking and

mobile payment software suite, to financial institutions worldwide.

LEMON WAY invests in R&D and operates Pilot Projects such as contactless

payment or mobile payment for southern countries ie Africa and LATAM


The Team

Active Board Members

• Damien Guermonprez, President

• Manuel Montalban, Executive at OpenText

• Antoine Orsini, Business Owner

• Emmanuel de Cazotte, ex-GM of Visa France, Business Owner

The board meets once per month to review strategy, finance,

operations, and key opportunities.

LEMON WAY Management

• Sebastien Burlet, CEO

• Lydie Zhu, CTO

• Matthieu Kruczynski, CFO

• Grégory Jean, Head of R&D


History:

8 years of Innovative Payment Solutions

2007-2009 Lemon Way, founded by a team of payment experts

Massive Research & Development Investment

First awards for « Wonderbank » software suite

2010 First patent for Wallets and Payment Intermediation

First ‘live’ deployment in Africa

First mobile banking software license for bank in France,

Penetration in Greece, Madagascar, Cameroon

2011 Wonderbank version 2 : agent management, NFC

2012 Solution deployed in 3 new countries

United Kingdom, Algeria, Cameroon, Romania

PSP Agreement from Bank of France

Customer Care Office in Central Europe (Vauban)

2013 Launch online card payments

One click payment for mobile applications

Partnership with BNP Paribas

Escrow account management for wallets

and other B2B prepaid activities

2014 Reinforce Payments Managed Services strategy for marketplaces

200 new B2B customers signed London, 2014


Bank Regulated Activities for Market-Places Business Process Outsourcing (BPO)

Onboarding Payment

Monitoring Incident Case Management

• KYC • Identification • Domicile • IP • E-mail, name • Postal address

• Filtering • Watch lists • Sanction • PEP

• Fulfillment • e-signature

• Origin of funds • Beneficiary • AML • Behavior control • Merchant activity • Credit Card checks • Country, IP checks • Fraud detection • Velocity checks • Thresholds • Reg. reporting • Accounting

• Lost/Stolen cards • Id theft • Charge-backs • Representments • Phishing eBanking • Phishing Card id • Carding • AML case • Illicit trades • Judicial enquiry

LEMON WAY proposes to operate your sensitive activities, thanks to trained staff,

compliance processes, and a series of specialized software tools, in full customer cycle:


Marketplaces :

Proof of ID and Proof of domiciliation for payments > 250 € or 2.500 €

cumulated on the last 12 months First Name, Last Name, Email, IP address

Cryptographic Money, Prepaid :

Full KYC at first euro

2 proof of ID for non french citizens

Manual validation of each account by Lemon Way First name, Last Name, Email, IP address, Postal Address, Nationality, Residence, Country

2014 : 1 million of new accounts checked, 70% France 30%Rest of Europe

ID check, Sanction List check, Personally Exposed Persons check…

Exact matching algorithm + Phonetic matching algorithm

BlackList management with IP, Email, IBAN, etc.

Card Filtering, IP/Card country match

24h/monthly/yearly limits for PAY-IN/ON-US/PAY-OUT operations

Manual controls with 3 different levels

Know Your Customer

Anti-Money Laundering


Lemon Way SAS au capital de 860.232,53 €. SIRET : 500 486 915 RCS Bobigny

Siège : 14 rue de la Beaune, 93100 Montreuil, France

Téléphone : +33 1 48 18 19 30 Email : [email protected]

Facebook : http://www.facebook.fr/lemonway Twitter : http://www.twitter.com/lemonway

Site internet : http://www.lemonway.fr

mailto:[email protected]

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