Le Wagon On Demand

(behind the scenes)

@ssaunier

Genesis(June 2014)

www.cetetejecode.fr

Branding

Landing Page

Payment

AARRR(the pirate framework)

Acquisition

Coupons

Email

Twitter / Facebook

- Direct Message - Partnership - Influencers

ActivationRevenue

Referral

Retention

👍

Lean

ProductMarket Fit

👎

No tracking

On Demand

Usability Test

No Freemium

https://blog.capitainetrain.com/6726-inscription-obligatoire-eternel-debat

GitHub Account

Define Before You Track

Acquisition

Track when a user visits - The home, or - The track “Go” page

Where do they come from?

Activation

Track each sign up - from the purchase form on the “Go” - directly from GitHub

Are they interested?

Revenue

Track each Stripe charge

Did they purchase?

ReferralDid they purchase with a coupon?

16% of purchased used a buddy referrer

Track each Stripe charge

RetentionDo people use the product?

RetentionDo people buy a second track?

Retention

13% of paying users bought 2+ tracks

Do people buy a second track?

What do we track?

Track page views

- Home - Go

Track events- Sign up - Purchase - Referee Purchase - Start course - Finish quiz - Partial Refund

Track sources

https://github.com/lewagon/www-sinatra/wiki/utm_*-Tags

https://ondemand.lewagon.org/ ?utm_medium=social &utm_source=facebook &utm_campaign=launch

Tools

Thanks!https://ondemand.lewagon.org/

@ssaunier