THE 2015 INTERNET TRENDS REPORT – Simplified & Designed.

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The impact of Internet has been extraordinary and broad…but it’s just the beginning.

people now use the internet.(That’s 39% of the world!)

2,800,000,000

of millennials say their smartphone never leaves their side.87%

Internet user growth and smartphone subscription growth is strong but slowing.

A lot of space for innovation and growth can be found in the

following sectors:

Education Healthcare Government

Internet Trends2015

Growth rates in mobile advertising for leaders is still high but slowing.

Advertising

Video viewing and vertical viewing on mobile is growing.

Vertical viewing increased 29% compared to 5% 5 years ago.

Expect seamless integration of “Buy” Buttons optimized for mobile.

BUY

(Particularly with Twitter, Facebook and Google.)

A focus on doing things not just faster, but differently.

Business Solutions

Reinventing business processes through apps:

Mail Clients Offline Payments Online Payments

Business Analytics Human Resources

“Messaging and notifications are the key components of every meaningful mobile app.”

Messaging and Communication

most used apps globally are messaging apps. Non-smartphone users are likely to onboard through messaging platforms.

6+ of 10

Asia’s messaging apps lead the way to show US companies what to do next.Development of additional services and use as an e-commerce platform.

Kakao Talk

WeChat

LINE

Content is becoming increasingly user-generated and curated.

User-Generated Content

Increasing amount of user-generated content

Images Video Content Sharing Audio Videogame

Streaming Stories Reviews

Changes in connectivity and technology are changing the ways people can work.

Online Marketplaces

Individuals can now do commerce in increasingly efficient ways.

Online platforms are enabling growth in product commerce and rapid growth in service commerce.

Consumer drone use is global and rising rapidly.

Drones

Consumer drones are selling but commercial use is the big opportunity.

Precision Agriculture

Mining and Quarrying

Infrastructure Inspection

Disaster Response

There is a lot of innovation in consumer spending categories.

Consumer Spending

The top 3 consumer spending categories are also the weakest user experience markets - This has led to innovation.

Housing Transportation Food Airbnb Uber Instacart

Innovation is alive and well.China

WeChat549M users

Massive Scale and Engagement

Major Video Distribution Channel

Government Services

Booking Appointments

Paying Utilities

Passport Applications

XiaomiChina’s leader in smartphone shipment

SMARTPHONE GROWTH

+227%Y/Y in 2014 Smartphone Retail Store

ConnectionRemote Control

for Home Devices

+ +

India is quickly becoming a mobile business target, as the third largest market of Internet users at 243M.

India

of India’s Internet traffic is through mobile. (Only second to Nigeria.) and 41% of India’s e-commerce is done through mobile.

65%

#1Largest market

for monthly active users on WhatsApp

#2Second largest market for monthly active users on Facebook and LinkedIn

+

2015 Market Value ($B)

Top 10 Global Internet Public Market Leaders

Tencent6 $190BeBay7 $73B

Baidu8 $72BPriceline9 $63B

Salesforce.com10 $49B

Apple

1$764B

Google

2$373B

Alibaba

3$233B

Facebook

4$226B

Amazon

5$199B

Want to know more?www.kpcb.com/internet-trends

Read the full report:

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CONTENT http://www.kpcb.com/internet-trends http://techcrunch.com/2015/05/27/the-mary-meeker-internet-trends-2015-report/