Keyword researchWORDS WITH TRAFFIC, WITHOUT COMPETIT ION

Keyword research?

What tools do you use?How do you use Google Ads tool? (High comp = ?)Is high volume search what to look for?How does game theory impact search?

The Key: 1) Search volume is important

2) The local search volume might be important3) Individual qualifiers (for data driven sites - use the VB script )4) I like to see CPC on Adwords to get the price of what is “more likely” to be converting well, BUT beware of stupid people or maybe less technical agencies with big budgets throwing too much at the few vanity words.

How hard is it gonna be to compete?6) allintitle: is a rough estimate of who is really trying to compete

7) I also use links:domain.com to see what I have to compete link wise against (horribly rough)

How ranking impacts traffic

• If you have a keyword with 10,000 monthly searches (eg “modem”, and you rank #1 you will get about 30% of that traffic. ~3000 visits

• If you are #4, then only about ~500.

• You can create a keyword calculator.

Rank calcs Check out:http://www.seomoz.org/blog/how-to-build-an-advanced-keyword-analysis-report-in-excelhttp://www.distilled.net/excel-for-seo/ For added value:http://visualrevenue.com/blog/2007/03/long-tail-and-how-to-calculate-missing.html To automate it in Perl:http://www.longtail.com/the_long_tail/2006/09/when_spreadshee.html

What you already rank for:

• I usually start with Google Webmasters to see what I already rank for. (Google Analytics eliminates Secure search).

• Then I put through my average rankings versus how I might improve.

• If you know that Google all ready thinks you are roughly about x then you can easily rank.

• Need to understand Google has ~200 signals, so the concept of rank depends on many custom factors. It is no longer just a “rank”.

Basic Keyword AnalysisSEO IS DEAD. LONG LIVE THE K ING

A real world example

• I grabbed one of my websites which I haven't done any SEO on as an example.

• This is in the Personal Assistant and Transcription niche.

Google Keyword Planner (formerly Keyword tool)

Google keyword wrappers

Keyword Elite

Keyword Elite

Market Samurai

Keyword Research• Organic• Searches - Total Searches - The daily number of people who search for a particular keyword.• SEOT - SEO Traffic - The maximum potential daily clicks that a #1 ranked site for this keyword term could potentially achieve. Indicator of potential traffic value of a keyword.

Calculated as roughly 42% of searches.• PBR - Phrase-to-Broad Ratio - The percentage of phrase-match searches out of broad-match searches for this keyword. Low values indicate there may be other word orderings

which are being searched for more.• Trends - Trends - This graph indicates monthly traffic trends for a particular keyword.• Adwords• AWT - Adwords Traffic - The total daily traffic (clicks) that a #1 ranked Google Advertiser for a keyword might expect to receive from their ads.• AWCTR - Adwords CTR (Click Through Rate) - The percentage of people who click on the #1 ranked advertiser in Google (AWT) as a percentage of total traffic for a keyword.• AWCPC - Adwords CPC (Cost Per Click) - An indication of what you might expect to pay to be the #1 ranked advertiser for a particular keyword in Google - indicates the market

value of individual visitors in a market.• Competition• AWC - Adwords Competition - A general (quantitative) benchmark indicator. It represents the number of advertisers bidding on a keyword (worldwide), and how this compares

to other keywords. The higher the figure, the more competition; the lower the figure, the less.• SEOC - SEO Competition - The total number of webpages that mention a specific keyword term, in the same (phrase) word order, in Google's index.• SEOTC - SEO Title Competition - The total number of webpages that mention all of the words in a keyword term in the title of the page.• SEOTCR - SEO Title Competition to SEO Competition Ratio - This is the ratio of SEOTC to SEOC. A low score can indicate weak competition in a market.• Commerciality• OCI - OCI (Online Commercial Intent) - An indicator of the chances that someone searching for a keyword is looking to buy as opposed to browsing for information. The higher

the figure, the more likely they are wanting to buy.• AWV - Adwords Value - The total daily value of traffic (and also the cost) a #1 ranked Google Adwords advertiser might expect to receive if advertising for a keyword. (AWV =

AWT x AWCPC).• SEOV - SEO Value - The total value of traffic that a web-site that ranked #1 for a keyword in Google. Its value is as an indicator of the value of a keyword market. (SEOV = SEOT

x AWCPC)• SEO Competition• Off Page• DA - Domain Age - The age of a domain, according to the first registered date in WHOIS records.• PR - PageRank - An indicator of the overall quantity and quality of links to a web-page, as determined by Google's PageRank algorithm.• BLP - Page Backlinks - The total number of links pointing to a web-page from outside of that web-site itself.• BLD - Domain Backlinks - The total number of links pointing to an entire domain (whole web-site) from outside of that web-site itself.• BLEG - Government / Education Page Backlinks - The total number of links pointing to a web-page from Government (.gov) and Educational (.edu) sources that are external to

the web-site itself.• DMZ - DMOZ Listing - Whether the site is listed in the Open Directory Project's Directory.• YAH - Yahoo! Listing - Whether the site is listed in the Yahoo! Directory.

Keyword Research• Title - Keyword in Title Tags - Whether the web-page <title> tag contains the keyword.• URL - Keyword in URL - Whether the web-page URL contains the keyword.• Desc - Keyword in META Description - Whether the keyword appears in the <meta> "description" tag.• Head - Keyword in Header Tags - Whether the keyword appears in <h1>, <h2>, <h3> etc. tags within the page content itself.• CA - Google Cache Age - The number of days since Google last reindexed the page listed.• Find Content• PC - Phrase Count - The number of times the keyword appears in the body of the article.• IC - Instances of Content - The number of times the article has been republished online (Note: Market Samurai does this by searching for a long slab of text from within the

article itself, and as such it might potentially pick a common phrase and believe it has found more instances of the article republished online than it actually has.)• PR - PageRank - The PageRank of the article in its original context.• BL - Backlinks - The number of backlinks to the article, on the page it was originally published on.• Age - Age - Age of the article (first-published date).• Promotion• Backlink Factors• SRC - SRC - The source of the page (the tool it was originally found using).• Backlink - Backlink Source - Page that may be suitable for backlinks.• F - Follow? - Whether the page uses follow (or nofollow) links.• PB - Pingback? - Whether the backlink source supports pingbacks / trackbacks.• PR - PageRank - The PageRank of the page.• BL - Backlinks - The number of backlinks pointing to the page.• Pingback HTML Options• No Follow - Format links with nofollow tags.• New Window - Open links in a new window.• List - Show links in a list (inside a table if "Table" is also selected).• Table - Show links in a table.

Market Samurai

Some toolsSEO MOZ - http://www.seomoz.org/beginners-guide-to-seoSEOmoz Pro - http://www.seomoz.org/toolsMajestic SEO - http://www.majesticseo.com/

Link-Assistant - http://www.link-assistant.com/Market Samurai – http://www.marketsamurai.comSEO Elite – http://www.seoelite.com