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From theory to practice
Mikhail Fominykh Europlan UK
Maria Perifanou PAU
Ana Loureiro Polytechnic Institute of
Santarém, PT
jTEL SS 2011 © Mikhail Fominykh
You make science!
EC-TEL 2013 © Mikhail Fominykh
You deserve it!
Outline
I. Why sharing research? Lecture: overview and motivation
II. Why building a dissemination strategy? Discussion: tools for dissemination
III. How to gather and curate research content? Discussion: tools for content curation
III. Hands on Option A Option B
6
I. Why sharing research? Lecture: overview and motivation
7
Contribute Research Share
Why sharing research?
Article Data Impact
Contribute Research Archive Share
Why sharing research?
Article Data Portfolio Impact
Contribute Research Archive Share
Strategies
Article Data Portfolio Impact
Adds Demo
Slides
Contribute Research Archive Share
Strategies
Article Data Portfolio
You log
Network
Profile
Impact
Impact
II. Why building a dissemination strategy? Discussion: tools for dissemination of research
12
In order to achieve successfully your goals it is important to know …
which Web 2.0 tools you will choose for each purpose in which way &
to what extend you
will use them
It depends on you your discipline those around you the research you
are doing
Which are the useful “key-actions” that could support this process?
Questions to discuss
Q1: What is a web strategy? Q2: Why a web strategy is needed?
A web strategy is
“ the foundation for delivering results on your web initiatives. It determines what you are measuring, providing a road map to drive your results. As you analyze your metrics, you can then adjust the strategy to better target your audiences or better reach your goals”’. FiveQ: http://www.fiveq.com/services/web-strategy/
An effective web strategy & the right choice of Internet technologies can help you achieve: Better dissemination & Visibility of your PhD research outcomes Tip! Flexibility is a key characteristic of a sufficient web strategy.
Question to discuss
Q3: What steps to follow in order to design your online communication action plan?
Basic components of your online communication action plan: The goals state your research desired & point (disseminate
my final PhD research results) The strategy is the plan of action to achieve the goal (Search
for research SNs, create a wikispace with description of chapters, references, innovation points, asking feedback)
A target is a specific value assigned to the goal (PhD dissemination in language teacher community)
The tactic is the means by which the strategy is carried out (Use basic Web 2.0 tools in combination…)
The resources/tools (a pbwiki, LinkedIn, FB etc) The timeline (i.e. once a week for x months) The monitoring & measurement mechanisms (Check page
views of your wiki, LinkedIn Trends etc.)
Question to discuss
Q4: How to assess your PhD research’s web strategy?
Assessing my web strategy
Questions to discuss
Q5: How to integrate your Networks successfully?
Key factors for successful integration of your networks Link between your website & your profiles/groups on SNS. Display on your research home page your social media through
icons & links. Create bridges between your social media tools:
1. Webpage-Blog 2. One in one: monitor all your social media applications
from a single platform 3. RSS “Really Simple Syndication” feeds from blog to website 4. Use third party tools like “AddThis 3.0” (sharing buttons) 5. Blog/website to LinkedIn (LinkedIn badge) 6. Twitter to Website/blog
Q6: How to measure the digital impact of your PhD research ?
Questions to discuss
Basic questions to answer:
Have you chosen: your metrics goals? which basic data to analyze? what to do after the collection of your data? the appropriate social monitoring tools?
Useful links (1) Research/Web 2.0 Cann, Alan, et al., 2011.Social Media: A guide for researchers International. Centre for Guidance Studies: http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchers
Web and social media strategies Humbarger, T., 2011. Creating Your Social Media Strategy. Social Media Musings Blog: http://tomhumbarger.wordpress.com/2011/09/19/creating-your-social-media-strategy/ The Marketing Savant Group: http://www.marketingsavant.com/docs/ebooks/Social%20Media%20Strategy%20Workbook.pdf
Google Analytics Meyer E., 2009. Understanding Analytics. Oxford Internet Institute, University of Oxford. http://microsites.oii.ox.ac.uk/tidsr/kb/46/understanding-analytics
Projects WEB2LLP: http://www.web2llp.eu/ MERC: http://www.merc.ac.uk/?q=RIN_Web2.0_Project
Useful links (2) Planning your social media presence Hengstler, J., 2011. Education for a Digital World. Chapter Managing Your Digital Footprint: http://www.viu.ca/education/faculty_publications/hengstler/EducationforDigitalWorld2.0_1_jh89.pdf
Mainstream social media aPLaNet project resources (Autonomous Personal Learning Networks for Language Teachers). Freely accessible step-by-step guides on how to configure & use a big variety of social networking tools: http://www.aplanet-project.eu/Resources.htm/ Social Media video tutorials, Common Craft; http://www.commoncraft.com/videolist?qt-cc_video_quicktab=1#qt-cc_video_quicktab
Google Analytic Working with social editors Patel Sujan, 2012. 75 Tips to Manage Your Social Media Efforts in 2012. Blog: Quick Sprout. http://www.quicksprout.com/2012/09/10/75-tips-to-manage-social-media-efforts-in-2012/
Useful links (3) Integrating networks How to Add the Facebook Social Plugins to Your WordPress Website or Blog. Video on YouTube, NewMediaWorkshop.tv.on : http://www.youtube.com/watch?v=e4_rfAkcE8M
Linking Blogs & Websites, 2010. Hints and Tips blog: http://blogger-hints-and-tips.blogspot.gr/2010/02/linking-blogs-and-websites.html
Linking your Blog to the Social Networks, 2011. Hints and Tips blog: http://blogger-hints-and-tips.blogspot.gr/2010/04/linking-your-blog-to-social-networks.html
Sawyer Peter, 2011. 35 Social Media Plugins To Increase Traffic on WordPress. wptuts+ blog: http://wp.tutsplus.com/articles/35-social-media-plugins-to-help-increase-your-traffic/
Wilding Robin, 2010. Social Plugins: What are Social Plugins and How Can They Improve Your Web Site?: Social Technology Review Blog; http://www.socialtechnologyreview.com/articles/social-plugins-what-are-social-plugins-and-how-canthey-improve-your-web-site
Useful links (4) Social media monitoring tools Haydon, John, 2011. How to use the new Facebook Insights.SocialBrite Blog: http://www.socialbrite.org/2011/10/26/how-to-use-the-new-facebookinsights/
Lasica JD, 2011. 20 free, awesome social media monitoring tools. SocialBrite Blog.http://www.socialbrite.org/2011/01/11/guide-to-free-social-mediamonitoring-tools/
Sharma, Ritu, 2012. 3 analytics tools to gauge your social audience. SocialBrite Blog: http://www.socialbrite.org/2012/11/01/analytics-tools-to-gauge-yoursocial-audience/
Von Rosen, Viveka, 2012. 12 Most important metrics you should monitor onLinkedin: 12most.com Blog;http://12most.com/2012/03/23/12-important-metrics-monitor linkedin/
Web Analytics Tools. SEObook.com Blog.http://tools.seobook.com/analytics-tools
Useful links (5) Social media monitoring tools Haydon, John, 2011. How to use the new Facebook Insights.SocialBrite Blog:
http://www.socialbrite.org/2011/10/26/how-to-use-the-new-facebookinsights/
Lasica JD, 2011. 20 free, awesome social media monitoring tools. SocialBrite Blog. http://www.socialbrite.org/2011/01/11/guide-to-free-social-mediamonitoring-tools/
Sharma, Ritu, 2012. 3 analytics tools to gauge your social audience. SocialBrite Blog:
http://www.socialbrite.org/2012/11/01/analytics-tools-to-gauge-yoursocial-audience/
Von Rosen, Viveka, 2012. 12 Most important metrics you should monitor onLinkedin: 12most.com Blog; http://12most.com/2012/03/23/12-important-metrics-monitor linkedin/
Web Analytics Tools. SEObook.com Blog. http://tools.seobook.com/analytics-tools
III. How to gather and curate research content? ● Does it really helps my research? ● Discussion: tools for content curation
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Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.
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Content curation is a method to help you stay informed about your field and be more effective at your work
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how it works...
a) define your goal
what is the purpose what do you seek
how it works...
b) define your
topics research interests crucial themes
how it works...
c) find your sources
various platforms follow your peers dig deeply
how it works...
d) make sense of it
time attention focus add value
how it works...
e) share
repass your findings let others access the information be a content curator
how it works...
f) select the tools
discovering content is the easy part managing it all is the challenge
Scoop it [http://scoop.it/] Pintrest [http://pinterest.com/] Listly [http://list.ly/] Diigo [http://diigo.com] Storify [http://storify.com/] Bundlr [http://bundlr.com/] Facebook [http://www.facebook.com] ...
What are the rules...
#1 - Select a specific topic
#2 - Share only the most interesting content
#3 - Do it regularly / have a schedule
#4 - Follow multiple platforms
#5 - Analyse and search
#6 - Share. Do not steal!
choose your tool
create an
account
define your topic
browse select
analyse
make sense of
it
add value share it!
Content curation
it is not just about repass information → machines
can do that! [= content aggregation]
you need to make sense of it and add value :-)
Ready to work?
III. Hands on Option A Option B
47
Groups of 4/5 Group task: design your web
strategy plan in order to disseminate your PhD research outcomes in the most efficient & creative way (30 min)
Prepare your presentation using any tool you want (15 min) & publish it on https://www.facebook.com/groups/TELresearch.support/
Hands on A
Groups of 4/5 Group task: o Pick a TEL topic o Create a dedicated FB group o Search for the most valuable
resources for this topic on the web individually
o Share and curate the resources in the group (30 min)
Hands on B
What did you learn today?? Tweet your comments #jtelss15 Post your comment at the jtelss15 FB
group in order to evaluate this learning experience
s://www.facebook.com/groups/TELresearch.support/
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