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Internet Marketing&Digital Display Marketing
-SUNISHA SALEKAR
Internet marketing
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales.
Convenience Reach Cost Personalization
Importance of internet marketing Broad and global Reach Highly adaptable to multitasking Cost-effectiveness Time-effectiveness Convenient, easy and quick service delivery Follow-up and after-sales relationship Advertising to target markets Instant transaction execution with digital payment service Customers’ data collection and personalization Diversification Standard measure of the cause and effect
Digital Display Marketing
Digital Display Marketing is advertising on websites. It includes many different formats and contains items such as text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
REASONS YOU SHOULD BE ADVERTISING ONLINE Insight Targeting Creative Brand Awareness Flexibility Scale Cost Reach Engagement
1. Adobe 2. Amazon
3. Apple
4. Ebay 5. Facebook
Thank You