THE POWER OF TELEVISION IN THE DIGITAL

SPACE

PEOPLE ADORE OUR CONTENT

CONTENT +DISTRIBUTION

THE ‘SHORT’STORY

CONTENT,DISTRIBUTION+MONETISATION

+

+

RISEOF CONTENTMARKETING

BRAND SHIFT TO CONTENT MARKETING

SEE PEOPLE AS AUDIENCESNOT CONSUMERS

LIKEACT TRUST

USEFUL

ENTERTAINING

FIND YOUR “WHY?”

ADDRESSINGTHE CHALLENGES

Source: B2C Content Marketing 2015, Content Marketing Institute (>5,000 marketers, in 25 industries in 109 countries)/emarketer Content Syndication 2014

2/3’s of brands struggle to

contextualise their content

campaigns

RTL has the assets and

capability to tell a brand’s

story, in relevant environments

KEY CHALLENGES OF CONTENT MARKETING

Half of marketers struggles to

have their brand content

discovered by consumers

RTL offer mass reach

destinations in targeted

environments with engaged

audiences

Trust and heritage of our

channel brands and shows

make audiences fans,

generating talkability and social

buzz

CREATEMost marketers cite a challenge

around placing their content in

safe and trusted environments

online, whilst making it sharable

CONVERGE CONNECT

3 WAYS CAN HELP YOU

IDEATION & PRODUCTION DESTINATION & DISTRIBUTION TRUST & SHARABILITY

KRANE JEFFERY

kjeffery@ip-network.com