Embed Size (px)
Citation preview
It's
webvrywhereSI 658 Information Architecture
Marti Gukeisen
2/27/2013
It’s WEBVRYWHERE
Related Readings
Pervasive Information Architecture
Andrea Resmini & Luca Rosati
ISBN 978-0-12-382094-5 Ch 1 From Multi-Channel to Cross Channel Ch 3 Heuristics for a Pervasive IA
1/23/2013
SI658 Information Architecture2
it’s webvrywhere
2/27/2013
SI658 Information Architecture3
mobile, cross channel, ubiquitous
It’s WEBVRYWHERE
Trip to Florence
Jones - 1999
go to a travel agent’s office
physical maps, guidebooks, rely on travel agent
old school camera
eat good food, see pretty stuff
Hutchinsons - 2011
online travel agency (24/7)
GPS on phone
plan / shop / buy tickets online
a million digital photos
eat good food, see pretty stuff
2/27/2013
SI658 Information Architecture4
It’s WEBVRYWHERE
technology helps you get through
2/27/2013
SI658 Information Architecture5
because going around
takes a lot longer.
people hate exercise.
It’s WEBVRYWHERE
foursquare
2/27/2013
SI658 Information Architecture6
It’s WEBVRYWHERE
GPS
2/27/2013
SI658 Information Architecture7
It’s WEBVRYWHERE
cha-ching. That is MONEY.
2/27/2013
SI658 Information Architecture8
It’s WEBVRYWHERE
toy car + iPad
2/27/2013
SI658 Information Architecture9
It’s WEBVRYWHERE
plushes have heartswith barcodes. They sell experiences. And ice cream.
2/27/2013
SI658 Information Architecture10
It’s WEBVRYWHERE
google glass
2/27/2013
SI658 Information Architecture11
It’s WEBVRYWHERE
Vocabulary Quiz!
Multi-channel
Cross-channel
2/27/2013
SI658 Information Architecture12
It’s WEBVRYWHERE
some channels
physical world
face to face
phone / audio
video chat
desktop web
mobile web
paper
short text (alerts, text message, etc.)
long communication (email)
social media
2/27/2013
SI658 Information Architecture13
It’s WEBVRYWHERE
channels are related to MEDIUM
cell phone
ipad
website
billboard
kiosk
drive-up window
physical store
in-home
radio
television
guy holding a sign
MP3 player
calculator
seats on a plane
bathroom stall walls
your car dashboard
receipt
2/27/2013
SI658 Information Architecture14
It’s WEBVRYWHERE
communication’s many facetsat least some of them
2/27/2013
SI658 Information Architecture15
Time synchronous
asynchronous
Who’s Involved one-way (blast)
two-way (conversation)
group (comments, etc.)
How Involved short
long in the middle
Who can see
private
public
in the middle
Format
audio
text
photography
video
tactile / physical
Size
big (building)
little (nano)
in the middle
Attention
primary task
secondary task
task switching
background
It’s WEBVRYWHERE
and now lets facilitate identity theft
Where do you bank? (check balance, withdraw cash, pay bills, transfer money)
Where do you school? (study, take tests, register for classes, converse with other students)
Where do you get informed? (news, weather, current events, track ebola outbreaks, etc.)
Where do you get entertained? (watch shows, do fun stuff, listen to music / comedy, etc)
2/27/2013
SI658 Information Architecture16
It’s WEBVRYWHERE
more identity theft
Where do you buy stuff? (food, tickets to shows, gadgets, shoes, a car, etc)
Do you travel like Mrs. Hutchinson?
2/27/2013
SI658 Information Architecture17
It’s WEBVRYWHERE
apple site IA, store IA
2/27/2013
SI658 Information Architecture18
It’s WEBVRYWHERE
Goals of transversal IA
reduce disorientation
increase engagement
2/27/2013
SI658 Information Architecture19
It’s WEBVRYWHERE
DESIGNI’m not usually allowed to use that word
Inductive
Better comprehension of the problem space
Design produces: ideas & objects.
2/27/2013
SI658 Information Architecture20
It’s WEBVRYWHERE
System Thinkingyou gotta recognize
“no product is an island. a product is more than the
product. it is a cohesive, integrated set of
experiences.” - Don Norman
discovery
purchase
anticipation of use
use experience
brand experience
2/27/2013
SI658 Information Architecture21
It’s WEBVRYWHERE
Pervasive IA Manifesto
Information architectures become ecosystems
Users become intermediaries
Stat becomes dynamic
Dynamic becomes hybrid
Horizontal prevails over vertical
Product design becomes experience design
Experiences becomes cross-media experiences
2/27/2013
SI658 Information Architecture22
It’s WEBVRYWHERE
Heuristics for a Pervasive IA
1. Place-making
2. Consistency
3. Resilience
4. Reduction
5. Correlation
2/27/2013
SI658 Information Architecture23
It’s WEBVRYWHERE
Ubiquitous Computing
ambient intelligence
ambient findability
holistic vision of information spaces
spimes
everyware
ubiquitious ecologies
convergence
2/27/2013
SI658 Information Architecture24
Project Timethe part where you collaborate and teach each other
2/27/2013
SI658 Information Architecture25
It’s WEBVRYWHERE
Get in your groups
2/27/2013
SI658 Information Architecture26
It’s WEBVRYWHERE
group assignment
the user experience assessment
this assignment is a hybrid of:
the PACE model - watch JJ at UX week 09
Abby’s IA Heuristics - see the slides
Spider approach from Rubinoff - read the article
template linked to from ctools
excel doc for spider chart linked to from ctools
due Mar 13
2/27/2013
SI658 Information Architecture27
It’s WEBVRYWHERE
group project breakdown
assignment 1 – 100 pts
assignment 2 – 100 pts
assignment 3 – 100 pts
assignment 4 – 100 pts
presentation – 500 pts
participation – 100 pts
2/27/2013
SI658 Information Architecture28
Presentation
Timethe part where you teach
2/27/2013
29 SI658 Information Architecture
Wrap UpMore stuff for you to do.
2/27/2013
30 SI658 Information Architecture
It’s WEBVRYWHERE
next week’s assignment:
drink something like this for me
2/27/2013
SI658 Information Architecture31
It’s WEBVRYWHERE
next reading (after SPRING BREAK!)
Due TUES Mar 12th at 11 pm.
50-300 words responding to the following:
2/27/2013
SI658 Information Architecture32
PERVASIVE IA
Ch 4 Placemaking
LatersQuestions?
2/27/2013
SI658 Information Architecture33
