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IndiMe is a DIY (do-it-yourself) arts and crafts website that aims to tap and
promote the creative potential of the youth through unique and interactive
content.
Target Market
Female High School and College Students
(13-25 years old)
One of the website’s highlights is our DIY (Do-It-Yourself) articles which
include step-by-step instructions and
interesting gifs to guide the website visitors into
doing the task.
1. They have become popular mediums of displaying content (as seen in Buzzfeed and Tumblr).
2. Gifs are easy to digest with its “looping” feature; they are an addicting platform to watch.
3. With the shorter attention spans that audiences experience today, gifs are bite-sized ways to learn.
DIY Articles
DIY Articles
DIY Articles
Design and User Experience
• Design & Theme : Crafty and simple.
Color : Green and Brown-Natural color, easy on eyes
IndiArtist of the WeekWe want to be a hub of creativity. To encourage aspiring independent artists to show off their works, we have “The IndiArtist of the Week” where student artists are chosen to be interviewed and have their
artworks featured for a week.
Erika FernandoMika
Manikan
IndiArtist of the Week
Contests
To promote our website, IndiMe collaborated with
Mix and Munch (an Ateneo student-owned
business) to expand our reach.
Winner
Campaign Elements
1. Website
2. S’mores Contest
3. IndiMe Artist
4. FB Page
5. Teaser Video
6. Introductory video
Teaser Video
https://www.youtube.com/watch?v=E7zklH3mKfM
Introductory Video
https://www.youtube.com/watch?v=8i0a7KWGx5k
Audience Impact and Feedback
Audience Impact and Feedback
Audience Impact and Feedback
Audience Impact and Feedback
Audience Impact and Feedback
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Audience Impact and Feedback
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Unique Vis-its
Returning Visits
Audience Impact and Feedback
Learnings and Reflections
• Since IndiMe caters to a niche market (arts and crafts enthusiasts and hobbyists), it was difficult to garner traffic to the website.
• However, through the positive feedback we have been getting from our followers on Facebook, we feel that we were able to successfully tap into our target market.
• We also feel that we were able to reach other schools besides DLSU such as Ateneo.