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Improve Your E-Commerce Design with Brilliant
Product Photos
Apart from a good web design, a product photography is one of
the important aspects of any ecommerce website.You might
heard this before that “A picture is worth a thousand online
sales? Believe me it certainly applies in ecommerce. Customers
don’t have the ability to touch, smell, and taste or handle the
products they are interested in, so you have only on option
images with which they can interact, the more attractive your
products look the better your conversion rate will be.
Make sure that your images should match the website’s overall
aesthetic and company’s brand image. Keep in mind, a
Professional looking product photos could easily make or break
your online sales. So be carefully while incorporating your
product images on your e-store.
Let’s start with a few excellent examples that display high-
quality product photos during their ecommerce websites
development. In this article, we will focus on images of actual
products, rather than models, design or landscapes.
Examples of Beautiful Product Photography
Uncrate
Four Steps of Product Photography
1. PREPARE PRODUCT
The time and complexity involved to take quality photographs
depends on the type of product you’re shooting. Inspect each
product carefully for tears, stains, chips and other
imperfections before beginning.
2. LIGHT
Lighting is crucial for a great-looking photo, you can use an
EZcube light tent with two small 30-watt bulbs on either
side. For larger items, use two 60-watt soft boxes.
3. SET YOUR CAMERA
Make sure your shot is not too bright or too dark, and use a
good camera not necessary expensive that have manual focus
and shutter and aperture controls. Keep track of the shutter
speed and aperture settings of your best photos.
Now if you understand the basic of photography, Check the ISO
setting on your camera as it affects the light sensitivity of a
camera’s photo sensors. Color control settings are important as
well. Finally, make sure the image format is appropriate.
4. EDIT THE PHOTOS
This is the final step of product photography, if your camera
settings configured correctly and got perfect lighting then
you’re ready to take great photos. Using a white background is
a common practice, it makes a product float freely in white
space
Additional Tips
BLEND PHOTOS WITH DESIGN
USE A GRAY CARD
GET A FLEXIBLE AND STURDY TRIPOD
USE LIGHT REFLECTORS
DEFINE THE DECISION-MAKING PROCESS
OUTSOURCE WHEN APPROPRIATE
Conclusion
Product photos are an important part of putting your
Ecommerce business at the top. Hopefully this article will guide
you to create product photos worthy of your online business.
iMediadesigns provide cost effective web design and
development solutions and offers custom web design services
in Toronto
