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IA Summit 2017 Jeff Pass Kraken UX Diner Poster (11x17)

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Page 1: IA Summit 2017 Jeff Pass Kraken UX Diner Poster (11x17)

À La CarteWhen you aren’t ready for a full dinner, but want something substantial. Stand-alone activities requiring planning and a human touch.

CARD SORTING*Develop/refi ne information architecture using “cards” representing content into categories.• Open: create your own categories• Closed: sort into provided categories• Hybrid: use provided categories + your own

TREE TESTING*Validate by fi nding content within a hierarchical folder-like structure (aka Reverse Card sorting).• Card-Based: a multi-level card sort• Task-Based: identify paths to complete tasks• Hybrid: multi-level sort with path identifi cation

INITIAL RESPONSE TESTING*Determine how users interpret a static wireframe or design based only on what’s visible by default.• First Click: where would you click to... ? • Link Affordance: what’s actually clickable?• Impression: look... time’s up, what’d ya think?

EntréesProtein, veg, carbs; everything you need for a proper meal. Complete, formal, end-to-end usability testing facilitated by the pros (no automation). Try them in-person or remote.

• Baseline Testing*: uses tasks and probing questions to evaluate existing content and functionality to identify pain points and opportunities for improvement• Formal Testing*: same approach but with wireframes, a prototype, or staging site; focused on tasks plus what’s new or changed• Time on Task Testing*: target testing to ensure key user groups can successfully accomplish their goals quickly and effi ciently

BreakfastThe most important meal of the day. Start your project with strong UX-focused discovery activities (or at least consume existing UX discovery documentation).

USABILITY HEURISTIC REVIEWSDomain-specifi c manual (non-machine) reviews of sites, applications, content, or functionality.• Heuristics: use a specifi c heuristic set• Expert Review: a domain expert’s take• Style, Tone, & Brand: enforce consistent identity• Compliance checks: baseline against standards (client, industry, government)

USER & STAKEHOLDER RESEARCHGet to know the people using your site, as well as the people paying for it. • Interviews: structured interviews with users and stakeholders to gain insights• Focus Groups: structured, yet organic, conversations to deepen understanding• User Tasks & Journey Maps: user goals, tasks, and paths through your domain• Personas & Empathy Maps: user wants, needs, habits, and pain points easily digested

DessertsDecadent and over-the-top treats to make your meal memorable. Expensive or complex specialty services that, while often unnecessary, help punctuate your fi ndings.

• Eye & Mouse Tracking: adds drama, fl air, and occasionally a gotcha moment to formal tests• Emotional Response Testing: adds EEG brain observation and evaluation (requires specialty equipment and personnel)• Diary Studies: users log their online activities providing contextual insights about their behaviors and needs.• Charrett & Design Workshops: bring users, customers, and stakeholders into the requirements and design process• Dessert du Jour: add the latest buzz-worthy (though not necessarily investment-worthy) novelty UX technique or activity

BeveragesCoffee, tea, milk, juice, craft sodas, or something more grown-up? As much as I’d like to delve into cocktails, I’ll instead introduce myself. Reach out and we’ll share a real beverage. Cheers!

Jeffrey Ryan Pass Booz Allen Hamilton: Strategic Innovations GroupSolution Engineer & Lead [email protected] | 301.807.3634

AppetizersWhat you eat before you eat… to make you more hungry! Non-UX discovery, background, and research activities (typically industry research and analysis) that whet the appetite.

• Domain-Specifi c Research: industry practices and gold standards• Industry Surveys: best practices, common patterns, best-in-class examples• Competitive Analysis: baseline against partners and competitors; identify gaps, strengths, weaknesses

SidesThe perfect complements for your any meal. Add-on services that are essential to usability studies, but often overlooked or undervalued.

• Feedback*: as important as its collection is how you collect it and that you act on it • Surveying*: always monitor your customer vitals; on paper, digitally, via Social, in-person• Feedback & Survey Design: simple, engaging user input tools don’t happen by accident• Formal Recruiting: ensure that you include the right participants (requires a professional)• Lab Rentals & Facilitation: some activities require special facilities, equipment, and people

Lite Fare*Fresh, quick, and ready fast! Any menu item identifi ed with an asterisk (*) can be performed online and unmoderated, allowing you to capture lots of input quickly and at minimal expense. Plus, try these informal testing activities:

• Guerrilla Testing: a site-specifi c test with a live recruit (where the users live, work, or play)• Hallway Testing: testing involving co-workers, colleagues, and stakeholders

MORE ON THE KRAKEN UX DINER MENUDesigning for Humans means thinking like humans. For our employers, clients, or customers, that means describing UX activities in a way that is meaningful to non-UXers.

This poster is an outgrowth of attempts to describe and map UX services by separate teams – one took a detailed spreadsheet approach and the other a text outline approach. When the teams got together to compare notes, the idea for the poster was born. We all liked the idea of a ‘menu’ and began playing with representing services using a typical American diner menu. This poster is my initial attempt.

The KrakenA UX Diner

The Kraken Diner menu is an attempt to provide a mapping of user research, usability, and related activities to a classic diner menu layout. The goal of the poster is to organize, as well as contextualize, the various research, evaluations, tests, and analysis efforts that contribute to user- (or customer-) centered design in a way that is easy to understand for employers, clients, business drivers, and UX neophytes.