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Increasing profits b Management of Online reviews

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Increasing profits by

Management of

Online reviews

4 reasons why

Online Reviews = Profits

1

Percent ofOnline

reservations 57%Source: Emarketer , March 2015

2

Percent of travelers

influenced by online reviews

93%Source: Tripbarometer by Tripadvisor

3Percent of

travelers who won’t book a hotel without

reviews49%

Source: Emarketer , March 2015

4Percent of

travelers who wont book because of

1 -3 negative reviews

67%Source: Lightspeed research3

HowazitOnline reviews management Statistics

Increasing Avg number of monthly reviews

130%

Increasing positive content 38%

ReducingnegativeContent 72%

ResultsHowazit

(Example)

Before (3 years of

use)

After ( 1 year of use)