How Your Web Hosting Can Affect Your Position in the Search Results?

Introduction

◈ Are you a startup and want an appropriate web hosting solution for your website? You have discussed with your friends and peers in the same industry for which hosting provider to choose. Most of them would have suggested that go for one which is cheap as a good hosting provider is not that important. If you are going to listen to them and choose such a hosting provider, then you my friend are going to take a very wrong big step.

Location of the server

◈ The search results of the Google are geo-targeted from its inception. Most of the times search results so displayed are from the area where the search is initiated. Results from the search query are prioritized to a website along with a server in that specific location. Though TLDs are the primary source, but nowadays even IP addresses are used to determine the location of the website and serves.

Quality of the Server◈ Quality of the server is also an important factor while

choosing a web host which is mostly overlooked. Although, physical qualities and quantitative benefits associated with bandwidth and server space is important, but it is important to closely look how sound the serves are managed.

Load Speed of the Website◈ If the load speed of your website is too

slow, customers will move out of your website as well as your website will rank lower on search engines. While picking a web hosting provider, analyze the pros and cons of the plan that you wish to buy. Assuming that a top web hosting provider will deliver quality oriented services is a big mistake. VPS or Cloud servers usually have greater page load speed than shared hosting plans.

Uptime and Downtime ◈ If you are choosing a web host which is cheap and a

shared hosting plan, then you might face downtime. Users will not be able to access your website in such a scenario. Moreover, Google will not be able to crawl your website and get your website analyzed.

◈ Due to server issues, if your website is down most of the times, then Google can flag it which will eventually impact your search engine rankings negatively. Cheap web servers usually have an issue of downtime. Make it a point to select web hosting servers providing 99.99% uptime so that your website is always accessible by users and spiders and crawlers of Google

Issue of Database Connection ◈ Another major issue of poor web hosts is

issues associated with database connection. Have you ever experienced messages like “internal server error” or “database connection failure” in the past? That is because of your web host

◈ This usually happens when there is a traffic spike and servers cannot handle it. High bandwidth is to be allocated to the website which it is not capable of and thus the server crashes. The downtime of the website is increased which is negatively affect your SEO efforts

THANKS!Any questions?You can find me at @razashaikh02 & raza.shaikh@webhosting.uk.com