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SEO Best PracticesHow to Write Effective Title Tags
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1What’s a Title Tag?
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A title tag is a little line of code that’s contained in the background of a web page.
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2Why worry about Title Tags?
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Title tags help search
engines: Understand what your page is about
Know that your page is relevant for the keyword searched on
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Title tags help searchers :
Understand what your page is about
Know that your page is relevant to their query
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Remember – a title tag is often the primary piece of information used by searchers to decide which result to click on.
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3The Nuts and Bolts
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An effective title tag is written in a specific format. It looks like this:
Concise Description with Semantic Variation of Keyword | Brand NameHow to Write Effective Title Tags | VONT
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It’s important to:
Use a pipe hash mark between keyword phrase & brand cover.
Avoid duplicate title tags. Keep title tags to 70 characters or less including spaces.
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4Tips for Managing Page Titles
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Tip 1
Make sure every page on your site has a title tag. Pages without titles do not contribute to your site’s SEO… And they certainly are not helping searchers.
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Tip 2
Page titles should be descriptive and concise.
Avoid vague descriptions, e.g. 'Home’ for your home page.
Avoid unnecessarily long or verbose titles. You don’t want to lose searchers before they even get to your page.
Keep your title tags to 70 characters including spaces. Longer titles will cut off when they show up in the search results listing.
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Tip 3
Avoid keyword stuffing.
While it’s sometimes helpful to have a few descriptive terms in the title, there’s no reason to have the same words or phrases appear multiple times. A keyword stuffed title like ‘Film Series, Film Programs, Film Showings’ doesn’t help the user.
It only makes your results look spammy.
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Tip 4
Title tags should be unique for every page.
Create distinct descriptive titles for each page on your site.
Titling every page with your brand name, for example, makes it impossible for users to quickly distinguish one web page from another.
And that’s just not helpful.
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Tip 5
Brand your titles, but do it concisely.
The title of your site’s home page is a reasonable place to include some additional information, e.g. your location.
Displaying the same text into the title of every page hurts readability.
It will look particularly repetitive if several pages from your site are returned for the query .
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Effective high quality title tags are an SEO necessity, and help both
search engines and searchers know what’s on your page.
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About VONT Performance Digital Marketing
At VONT we believe that change is the only constant in the digital world – and that excites us. When tools and environments are constantly changing, new opportunities to help our clients achieve success are constantly arising. Each new advertising technology, social platform, or design approach allows us to improve on the results we achieve for our clients.
We believe in this idea of continual fine-tuning so much that we named our company VONT, which means to achieve exponential improvement in incremental steps. It is our core belief, and the reason why we are not simply a web design company or simply a digital advertising agency, but rather a long-term, single source partner providing a comprehensive array of web development and digital marketing capabilities.
In short, we’re here so that our clients achieve success in the ever-changing digital world.
