Welcome to our Webinar

Selling Your Products Online

Presented by: John Duffield

Welcome to our Webinar!

• This webinar is about “Selling your Products Online” and is the second series of webinars that I am doing.

• The webinar will go for about 1-hour depending on how may questions you may have during and at the end of the session.

• First let me cover how you can interact with me

How to Interact with Me

• You will see a small control panel over to right of your screen.

• First, there is an orange arrow that shows or hides the control panel.

• Also you will see a yellow ‘hand’ when you click on this this tells me you have a question. – I can then turn on your audio to hear your question.– Or alternatively you type your question in the smaller

chat area.

What we are covering today

• How to build your own website• How to use widgets and plug-ins• How to set up for SEO on your site• How to use social media in your business

If you have any questions along the way, either send me a text (with chat) or click on the yellow hand to speak to me about your question

How to build your website

• Idea for your site• Domain name (.com, .com.au, .net)• That domain name needs to be ‘hosted on the web’• Decide on a web-building platform/process– Do yourself (wordpress, joomla, drupal)– Pay someone to this all for you– Decide on your e-commerce set-up

• Quick website build demo

How to decide on what website to have• There are a number of choices here:– Portfolio site - Product rich sites Examples– Static site – Lots of text, few images – boring!– e-commerce site – Amazon, e-bay - Example

• Remember people are attracted to images!

How to set-up for SEO

• Search Engine Optimisation.• You need to be found.• Traffic and conversions is the lifeblood of your

online business.• Keywords are the foundation of your site.

How to choose the right keywords

• Having a great looking website counts for nothing if you don’t get much traffic!

• Build it and they will come? I don’t think so!• It really all starts here …– Careful keyword selection and analysis is vital– Starting with your domain name– Then your home page keyword (and related words)– Then each page and blog post that you develop

The right keywords - continued

• Find a good keyword• Analyse it with Google Adwords tool• Check the keyword within Google• Apply the ‘Secret Sauce’– This is the ultimate test of a keyword!

• Find other related keywords• Keyword density maximum use of keyword 3%

The right keywords - continued

• Start with a Google Account – Free• Start using the Google Adword Keyword Tool• Register for Google Analytics• Keywords, looking for– Relevance– Traffic– Level of competition– Commerciality

Typical Web Page Structure KFCP = Keyword Focused Content Page

How to use widgets & plug-ins

• Why use widgets?• Where should I put them?• How do I install them?• Example 1• Site Example• Site Example2

Social Media• Social proof– Consumers are more and more savvy about who and

where they purchase products from.– People will take the time to research online before

making a purchase. – By having a social media presence that is both

engaging and engaged it helps reassure clients that your business is reputable and can be trusted

Social Media• Humanizes your brand– Social media gives your business the opportunity to

reach out and actually connect with your audience.– Real one to one relationships.

Social Media• Builds your sphere of influence– Your sphere of influence is the people in and around

your brand that you interact with.– There will always be key people of influence in your

niche so spend some time getting to know them.– Watch and learn how they engage their audience and

then start engaging with them. – When you manage to develop a relationship with

these key people of influence it impacts on your sphere of influence, people will see it and this too will help build your credibility online.

Social Media• The Google Effect– Facebook, Twitter, LinkedIn have high Page Rank. – This means that in terms of the search engines like

Google and Bing that they carry authority and therefore get good rank in search results.

– Having a well optimized social media profile on Facebook or LinkedIn can help you command search result places for your brand name or search terms related to your business.

– This provides more ways for clients to get in contact with you.

Social Media• Which One’s – Facebook– Twitter– Google Plus– YouTube– RSS– Example

Questions?• Any questions from today’s session?• Click on the yellow hand on your control panel if

you have!

Future Sessions• This concludes this webinar series.• More to come, I will notify you with the details.• If you have any thoughts on what you would like

the future sessions on please drop me an email.• Thank you for your interest in these webinars!