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Visiting a website which has a blog that hasn’t been updated in years not only looks unprofessional, you can easily lose business or reputation because of it. In this talk Jo gives tips and advice on how to get your blog up and running again. It covers how to create a blog strategy, what kind of things to post about, and most importantly, what to do when you simply don’t have the time to look after your blog any more. Original talk at Worthing Digital
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HOW TOREVIVE ADEAD BLOGBY JO PETTY, COPYWRITER
jopetty.co.uk @joapet
WHY DO BLOGS GET LEFTBEHIND?
TimeIdeasMaintenance
USE IT OR LOSE IT
Don't delete everything
THE PROS OF HAVING ABLOG
Provides useful informationCan attract trafficSales
ASSESS YOUR CURRENTBLOG
AnalyticsCreate some categoriesAssess your platform
ESTABLISH YOUR AIMS
What do you want to achieve?Who are your competitors?Target audience
START PLANNING
Use past blogs as inspirationPut together an editorial calendarCreate a mindmap
EDITORIAL CALENDARS
EDITORIAL CALENDARS
MIND MAPS
MIND MAPS
BLOG POST TIPS
Lay it out properlyImagesSpell check!
PUBLISHING ANDPROMOTING YOUR BLOG
Schedule, schedule, scheduleSocial mediaDon't promote just once
SOME COOL WORDPRESSTOOLS
Editorial Calendar
Edit Flow
Jetpack
Page Speed
Yoast SEO
YARPP
https://wordpress.org/plugins/editorial-calendar/
https://wordpress.org/plugins/edit-flow/
https://wordpress.org/plugins/jetpack/
https://wordpress.org/plugins/page-speed/
https://wordpress.org/plugins/wordpress-seo/
https://wordpress.org/plugins/yet-another-
https://wordpress.org/plugins/yet-another-related-posts-plugin/
BE CONSISTENT
Plan aheadPost regularlyUse the blog in conjunction with other marketingplansDon't give up!
