HOW TO OPTIMIZE YOUR CONTENTS FOR GOOGLE’S RICH ANSWER BOXBY PROMPTCLOUD

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WHAT IS GOOGLE RICH TEXT ANSWER BOX?

When searching on Google, for some search term, we see a small box appears at the top of the page containing a brief description of the search matter with its corresponding link. This box is known as Google’s rich answer box.

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RICH ANSWER BOX- OBJECTIVES

A survey conducted by Microsoft revealed that human attention span has reduced from 12 seconds to 8 seconds in last 13 years (2000-2013). Therefore, to grab the attention of the mass in this short period was the challenge. Google accepted it and introduced Rich Answer box to supply its users a quick and correct way to answer their asked questions.

Image Credit: wow education

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RICH ANSWER BOX-BENEFITS WEBSITES FOR BETTER RANKING

The answer box not only provides quick and accurate answers to the web users, but it also increases the reach of a website which appears in position zero. It also dramatically increases the CTR (Click Through Rate) of that website. You can see a 114% increase in keyword search volume for appearing in answer box.

Image Credit: HubSpot

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RICH ANSWER BOX-OPPORTUNITIES FOR GETTING RANKED

Google’s rich answer box has not filled yet, that means there is still spaces for newcomers. The Cognitive SEO team has done a test on 10k queries over which they get only 1.7k queries which have an answer box suggestion.

Admittedly, 17% of the total query is equipped with answer boxes and rest 83% are not. So, there has a huge opportunity to gain traffic by optimizing your content for Google’s rich answer box.

Image Credit: Cognitiveseo

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Answer

BoxQuery

Identification

Direct answers to

the question

Optimize good user experience Be careful

of using specific entity in

your content

Include best SEO

practice and schema

mark-up

RICH ANSWER BOX-OPTIMIZE YOUR CONTENT

Google chooses its own path in regards of ranking websites on its SERP and never discloses the search algorithms which changes with time, to anyone.

Therefore, there is no certain rule which leads a website to rank in the position Zero. But, it is observed that maintaining following techniques are helpful for ranking in answer box.

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RICH ANSWER BOX- QUERY IDENTIFICATION

If your website doesn’t rank well in SERP and you discuss on an easy topic then, chances are very low for appearing your content in the answer box.

Therefore, try to identify more complex queries that your audience is asking and try to answer them in your content. That may lead them to your website. Image Credit:

Guru99

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RICH ANSWER BOX - DIRECT ANSWER TO THE QUESTION

Google algorithm is focused on user’s interest, therefore, whatever you are providing an answer or a definition you need to be precise with your content. Not only this can help you, you should have to be versatile with your answers.

Image Credit: Gregorybknapp

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RICH ANSWER BOX-OPTIMIZE GOOD USER EXPERIENCE

A good user experience is always good for a healthy website. Make sure your website contents are well organized and formatted and structured so that, the users don’t get bounce off. It not only benefits users but also helps Google to fetch your data.

Image Credit: Not only luck

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RICH ANSWER BOX- USE OF SPECIFIC ENTITY IN YOUR CONTENT

The latest search algorithm ‘Hummingbird’, which understands entity data are finally out. It contains a feature called ERD (Entity Recognition and Disambiguation) for extracting the various meaning of an entity. An entity and keywords are not same. An entity can be anything like a name, place or an object and many keywords can refer to the same entity. Therefore, while writing, make sure you are describing the correct form of the entity by using the correct parts of speech.

Image Credit: Search engine journal

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RICH ANSWER BOX- INCLUDE SEO BEST PRACTICE AND SCHEMA MARKUP

SEO is necessary for any on-site content for ranking in Google SERP, rich answer box. Your content must contain theme based cross-linking and your key phrase must be associated in your content heading, meta description and in URL structure. A strong schematic design helps search engines to recognize the entities from the source code level. Google give preference to those sites which maintain clear schematic design for easy information retrieval.

Image Credit: Seopressor

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