Search Engine Optimization

How to do SEO And its Benefits

By: CSR Web Solutions

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Process of SEO

Topics Covered

Overview of SEO

Goals of SEO

Tools (How To Do..?)

SEO Roadmap Off-page Optimization On-page Optimization

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Overview of SEO

•Search engine optimization (SEO) is the process of improving the performance of a website by getting quality traffic from search engines via "natural" ("organic" or "algorithmic") search results.

•SEO makes a website accessible to search engines and improves the chances that the site will be found by the search engine for relevant searches.

•It is a method of choosing targeted keyword phrases related to a website, and ensuring that the website places well when those keyword phrases are part of a Web search.

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Goals of SEO

• Acquire Top Place on the search engines

• Boost sales and Increase return on investment

• Improve competitive edge

• Expand customer base and target audience

• Growth in website visitors

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Process of SEOSEO is divided into two parts:-1. Off Page Optimization2. On Page Optimization

Off Page Optimization:

Off Page is a way to build relevant back links to the website by using best suited anchor text. Back links has their own importance for Google to generate traffic to the website.

On Page Optimization:

On Page Optimization is related to the content and structure of the website. On page optimization involves keyword research, modifying keyword frequency in the URL, Optimizing Title, Headings, Hypertext Links and Body text.

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Tools (How To Do..?)

There many free tools which helps to analysis and optimize a website:-

1. Google Webmaster Tool2. Google Analytics3. Alexa.com4. Ahrefs.com5. Google Page Rank Toolbar

There are many other tools which used for website performance analysis.

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SEO Roadmap: Off Page Optimization

Off Page SEO Includes:-

• Blog Submission

• Article Submission

• Directory Submission

• Social Bookmarking

• Press Release

• Business Listing

• Classifieds Submission

•There are many other activities depending upon ones understanding.

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SEO Roadmap: On Page Optimization

On Page SEO Includes:-

1. Title tag optimization2. Description tag optimization3. Keyword tag optimization4. Image Optimization5. PDF Optimization6. Sitemap7. Robots.txt8. Content Optimization

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Thank You……….