AdWords (Google AdWords) is an advertising service

by Google for businesses wanting to display ads on

Google and its advertising network. The AdWords

program enables businesses to set a budget for

advertising and only pay when people click the ads.

The ad service is largely focused on keywords.

Google Analytics is a web analytics service

offered by Google that tracks and reports website

traffic.

Adding AdWords tracking to your company's WordPress

website is a two-stage process. First you must create

and copy an AdWords tracking code on the AdWords

website. Then you must download an AdWords plugin

from the WordPress Plugin Directory, upload it to your

website and paste your tracking code into it.

1. Log in to your Google AdWords account, click

the "Tools and Analysis" tab, and then select

"Conversions”.

2. "Click the "+ Conversations" button under

the Conversations tab.

3. Enter the name of tracking code in

conversation field .

4. Select the source where your want to place

your AdWords conversions in the Source field.

5. Click the "Conversion category" field and select

the category that best matches your conversion.

6. Click the "Tracking Indicator" field and select whether

you want to inform your website visitors that they are

being tracked.

7. Click save and continue button.

8. Select "I make changes to the code" to display your

AdWords tracking code.

9. Highlight the tracking code with your mouse, and then

press "Ctrl-C" on your keyboard to copy the code to your

computer's clipboard.

1. Navigate to the WordPress Plugin Directory and

download one of the available AdWords tracking

plugins.

2. Log in to your company's WordPress dashboard.

3. On the main menu select plugin and click "Add

New.“

4. Click "Upload," click the "Browse" button, and

then click the AdWords plugin ZIP file you

downloaded from the Plugin Directory.

5. Click "Install Now" to install the plugin. When

installation is complete, click the "Activate

Plugin" link.

6. Open the plugin's settings panel.

7. In the main WordPress menu click on setting button

and then click on name of the your plugin .

8. paste the tracking code in the plugin field.

9. Click the "Save Changes" button when you're finished.