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[email protected] How Product Personalization Can Make Online Fashion Retail More Attractive Clothing is a necessity, but fashion has crossed many vistas since people learned to dress themselves. Now it’s not just something that covers the body, but something that speaks of their personality and helps them make a style statement too. For the very reason, fashion retail industry is undeniably one of the most successful businesses in the world today, be it a brick and mortar shop or an online store.

How product personalization can make online fashion retail more attractive

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Page 1: How product personalization can make online fashion retail more attractive

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How Product Personalization Can Make Online

Fashion Retail More Attractive

Clothing is a necessity, but fashion has crossed many vistas since people learned to

dress themselves. Now it’s not just something that covers the body, but something

that speaks of their personality and helps them make a style statement too. For the

very reason, fashion retail industry is undeniably one of the most successful

businesses in the world today, be it a brick and mortar shop or an online store.

Page 2: How product personalization can make online fashion retail more attractive

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FASHION BECOMES MORE ATTRACTIVE WHEN PERSONALIZED

And customized fashion is even more lucrative. The difficulty with customizing

clothing for brick and mortar stores is that too much manpower will have to be

invested for taking and processing customized orders, even if you figure out the

fulfillment. But this hurdle is easily crossed with online fashion stores as they can

use technology to allow customers to personalize their products on their own. And

you just have to bother about fulfilling the order.

While we may all desire a way for customer to personalize every aspect of their

clothing, in practical terms it’s neither feasible, nor profitable.

What you can manage without much fuss is custom printed designs for apparels.

CUSTOMIZING READYMADE APPAREL

When it comes to t shirts and similar casual wear, people want to experiment with

the printable designs on their clothing. They are okay with the sizes and make and

perhaps even color as long as they can get a cool print on their clothing. Something

no other piece of apparel has. It can vary from their favorite rock star to a funky

quote. Sometimes you want to wear your attitude and the ability to decide what gets

printed on my ordered clothing not only makes the piece of clothing more valuable,

but also the increases the attractive of the store selling them.

CUSTOMIZABLE PRINTS ARE EASY!

Thanks to Brush Your Ideas. If you are looking to do something with your apparel

store and give your customers a very good reason to come back to your Magento

store again and again all you have to do is install Brush Your Ideas online product

designer in your store. With Brush Your Ideas all you have to bother about is getting

the designs printed on your customers’ ordered clothes in the most economical

manner possible.

Page 3: How product personalization can make online fashion retail more attractive

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DON’T HAVE AN ONLINE STORE?

In case you don’t have an online store but still feel you can easily manage the

printing aspect of custom designed apparels, we will provide a readymade

web-to-print store to you. So you just focus on your supply chain and procurement,

and we will take care of the eCommerce technology. You can also check out a demo

of how your prospective clothing store may look like and then take a decision to

invest.

The market for personalizable products is growing fast and apparel category is one

of the fastest growing primarily because of the ease of printing and the demand for

designer t-shirts and other apparels. If you haven’t yet thought of selling custom

printed apparel, now is the time!

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