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Brazilian Ecommerce Outlook

Lengow is the ecommerce automation solution that helps brands and distributors improve their performance, automate their business processes and grow

internationally. Intuitive and innovative, the Lengow platform is the key that opens the door to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate

platforms and display/retargeting. With more than 1,800 partners that have been collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to

the 3,500 merchants that use it in 45 countries accross the globe.

Contact us for a demo of our solution.

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Marketplaces

Display / Retargeting

Product Ads On-sitetools

Comparison Shopping Engines

Affiliateplatforms

1. BRAZIL

2. ARGENTINA

3. CHILE

20,9

4,4

2

Top Latin American ecommerce markets (Average turnover in $bn, 2014)

Forrester Research’s 2015 report predicts that business-to-consumer ECOMMERCE SALES IN BRAZIL WILL INCREASE FROM $18.5 BILLION IN 2013 TO $40.8 BILLION IN 2019

136 MILLION ORDERS MADE THROUGH THE INTERNET IN 2014 the average basket was $89

58% OF THE POPULATION HAVE INTERNET ACCESS

ECOMMERCE REPRESENTED 0.89% OF BRAZIL’S GDP IN 2014, this rate is not very high but expected to grow significantly in the next few years

BRAZIL IS THE

BIGGEST ECOMMERCE MARKET IN THE WORLD

11th

A bright futurefor Brazilian ecommerce market

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Brazilian Ecommerce Outlook

2123,5

Ecommerce sales in Brazil, 2011-2016,

billion dollars

Leading retail ecommerce categories in Brazil, ranked by share of transactions, 2014 (% of total)

Top online retailers in Brazil(million UV in T4 2014)

18%

16%

11%

8%

7%

7%

6%

6%

5%

Fashion & accessories

Health & beauty aids

Household appliances

Books/magazines and subscriptions

Telephone/ mobile phones

Computers

Home decoration

Consumer electronics

Sport & leisure

Toys & games

Major opportunities

5,3 million Brazilian are

cross-border shoppers

Online sales represent an estimated

2.6% of all retail goods sales

Favorite destinations for cross-border

Brazilian purchases

Top 3 sectors for cross-border ecommerce

in Brazil

FASHION & ACCESSORIES

79%USA

48% China

17%

17%14%

UK

Hong KongCanada

ELECTRONICS

COMPUTER PROGRAMMES

Mercadoliv

re

Americanas

Wallmart

Netshoes

Casasb

ahia

20

15

10

5

0

2%

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