Upload
mark-frary
View
419
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Matt Eames of review site Feefo, talking about the benefit reviews on your travel website
Citation preview
The power of customer reviews
Matt Eames, Sales & Marketing Director
83% of all holiday shoppers are influenced
by customer reviews
75% of consumers now expect to be able to feedback on their experiences
49% won’t book a hotel without reviews.
31% of diners avoid eating at restaurants that do not have any reviews
When deciding between 2 places, 65% of people will book with a responding establishment
40% of personal travellers and 46% of business travellers use social networking to share their travel experiences Source: Google, Think Insights
68% per cent of consumers trust reviews more when they see both good and bad scores
v
95% of unhappy customers would return if an issue is dealt with quickly and efficiently
Source: Google, Think Insights
32% of business travellers post reviews of places they’ve been
54% of business travellers have made travel plans based on
reviews and experience of others
73% of consumers say positive customer reviews make them trust a local business
more.
85% of consumers investigate your business online before they visit.
57% of consumers read about you whilst they’re in your place.
Even a product with a one star review has 107% more chance of selling compared to a product with no reviews.
Source: Google, Think Insights
But, what is most important about a travel review?
?
It’s simple to get trust
1. Guarantee reviews are from genuine customers
2. Do not moderate!
Consumers spend four times as long on site when they interact with bad reviews.
They convert 67% more highly than the average consumer.
30% suspect censorship
or faked reviews
when they don’t see bad scores.
Only 5% say they won’t buy a product
with bad reviews
• Companies spend billions on reputation management and growing a brand
• When they could be using their customers to do their work for them!
Customer Reviews improve your search rankings
Customer Reviews increase your site traffic
Feefo integrates into existing social campaigns
Customer Reviews
drive social traffic
And, Customer Reviews grow
your sales!
So if you’re not using Customer Reviews properly…
…your competitors will