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900,000,000
Top 20 social and messaging apps in Belgium
Messaging app ► Platform
Search and chat bots
CHAT BOT?
COMPUTER PROGRAM
DIGITAL ROBOT ASSISTANT
CONVERSATIONAL
AUDITORY OR TEXTUAL METHODS
COMPLEX QUERIES
❖ Customer service through Facebook Messenger
❖ New era of targeted advertising❖ Bot-assisted experiences
Used more than 115,000x in the 1st month
2016, YEAR OF BOTS
March 2016200M users
KIK
May 2016600M users
Skype
June 2015100M users
Telegram
April 2016900M users
Facebook Messenger
10,000+ platform developers
are working on Facebook bots
❖ AI-based digital assistant❖ Combination of human labour and
machine learning to complete tasks for the user
❖ Book restaurants, purchase items,..
Email marketing?
Opt-in
Bot-assisted
Messages
Worth it?
3 major advantages of building bots over traditional apps
100% cloud basedno downloads
necessary
High penetration rate
Align content with context
Flaws?
Bots aren’t good enough year. To really understand humans, they need more data.
BIG DATA
… And it’s coming!
ContentBot dev
costs
AnalyticsDatabase managemen
t
HUMAN ► HYBRID ► AUTOMATION
Not everything is virtual though. The
physical world needs humans.
Bots could be the most important launch since the
App Store.
THANK YOU!