eSports Master Class SCGClive Dickens

24th August 2017

STRATEGY IN ACTION Source: SWM ‘Share of Eye’ data and Company estimates

But the battle for ‘SCREENTIME’

Online Gaming and eSports

2

is a Total Video brand,not just a Broadcast show

3

is true to SWM’s philosophy, video everywhere, on + off platform

4

Original Social Video Content created in first 8 weeks…

154 1121,20075 20

5

It’s time to re-evaluate gamersand bust the Stereotype myths.

6

7

Social Video in a very unlike TV way,3 crew + 36 hours in Tokyo.

8

9

A new breed of athletes,new breed of passionate fans.

10

11

Engaging audiences around their

passion point leads to preference.

12

Delivering ResultsSocial Reach over 2.2m

Weekly Average Broadcast Audience 100,000

Total Video Views: 1m+

13

14

esports Master Class SCGClive Dickens

24th August 2017