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‘Secret Session Social Media’
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Tune up your website
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Fix common problems • Speed• Duplicate content• Broken links• Un-optimized pages
Tune up your website
Free tool: Woorank.com
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Make adjustments to ensure your website is up to date• Mobile friendly• Current CMS• Redesign if the site is outdated
Tune up your website
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Put the parts in the right place
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Your website should be organized into “themes”• Think of your website like a book filled with chapters• Internal links matter• Focus on topical density
Put the parts in the right place
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Every page should have a purpose• Educate: research queries (a.k.a. “know”)• Sell: shopping queries (a.k.a. “do”)
Put the parts in the right place
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Optimize your pages
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Know how your target audience searches • Consider words used by your customers• Use keyword research tools• Add keywords to your content
Optimize your pages
Free tool: Adwords.google.com/Keyw
ordPlanner
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Follow the natural behavior of the top ranked pages• Review the top 5-10 pages in search results• Use the top-ranked webpages as your guideline
Optimize your pages
Free tool: bit.ly/1WBN02r
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Copyright 2016 Eliances. All Rights Reserved
