Earth Rangers & iContact for Salesforce Webinar (4.7.16)

© 2016 iContact LLC. All Rights Reserved.

SALESFORCE + EMAIL = BOOSTING THE BOTTOM LINEApril 7, 2016

© 2016 iContact LLC. All Rights Reserved. 2

Before We Begin…

Audio Issues?• Let us know by typing a message into the chat box.Questions?• Any questions will be addressed during the Q&A in the order

received.Want a Recording?• We’ll send a link to your email address within 2-3 business

days.


SpeakersStacey McNabb, Earth Rangerswww.EarthRangers.comStacey McNabb has over 10 years of experience as an accomplished marketing professional with a successful track record in developing and executing marketing strategies and campaigns, with the unique ability to understand the ongoing market landscape and customer trends. For the past 5.5 years, Stacey has worked for Earth Rangers – a not-for-profit organization committed to empowering children to Bring Back the Wild. At Earth Rangers, she has played a lead role in developing, executing and marketing national programs that engage children and their families to take action to help protect animals and their habitats.

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http://www.EarthRangers.com/


SpeakersSteven Rausch, [email protected] Rausch is the Team Lead of the iContact for Salesforce technical support team. He’s a professional hip hop actor turned support consultant who uses his unique perspective and skill set to help his clients get the most out of their email marketing campaigns. He’s on a mission to de-commoditize support by positioning his team as his clients’ trusted advisors. And with 94% customer satisfaction and an average rating of 4.9 out of 5 stars in 2015 on the Salesforce AppExchange, he’s off to a good start.

mailto:[email protected]


Agenda

During this webinar, you will learn:• About Earth Rangers• How Earth Rangers uses iContact

for Salesforce for their email marketing• Benefits of using iContact for Salesforce• Q & A


About Earth Rangers

Earth Rangers is The Kids’ Conservation Organization, dedicated to educating children and their families about biodiversity, inspiring them to adopt sustainable behaviors and empowering them to become directly involved in protecting animals and their habitats.


By the NumbersA snapshot of Earth Ranger’s mission & programsOur outreach extends to schools, television, membership, missions, programming and beyond.• School Assembly delivered in more than 800 Schools

a year across Canada• Targeted 30 second PSA’s, almost daily• Membership includes over 100,000 children• 270,000+ participants in Bring Back the Wild and

1.6 million dollars (and counting!) raised for conservation• 110,000+ missions accepted• Over 900 articles published on the Wild Wire Blog


Email Marketing

Objectives• On-going communication

with audiences and key stakeholders

• Keep Earth Rangers top of mind and relevant

• Drive engagement with our brand and programs

• Solicit donations

2015 Email• Over 30 different email

campaigns • Email distribution: over 1.3

million

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Key Audiences and Email Marketing InitiativesAudience• Members (kids and

families)• Teachers and Principals• Donors, Partners, and

Sponsors• Board of Directors and

Advisory Committee

Uses• Market new projects/activities

and programs• Contests/Promotions• Events• Holiday greetings and celebratory

achievements • Sales tool• Content for teachers• Monthly and Quarterly e-newsletter• Ask for donations and support

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Why We Made the Move to iContact

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• Previous email service provider (ESP) was not very user-friendly

• Email marketing data had to be moved from ESP to Salesforce platform and vice versa

• Manual process took a lot of time

• Needed a new ESP with a seamless integration with Earth Rangers’ CRM, Salesforce


Why iContact for Salesforce?

• Leverage existing Salesforce database

• Flexible interface• Many templates available; no

knowledge of HTML coding needed• Excellent technical support team• Cost effective• Tracking & reporting features


Integrating Email with SalesforceWe’ve seen how integrating Salesforce with email is a winning combination for Earth Rangers; now let’s take a closer look at how Salesforce can help you, too.


Break it DownConquer Your Campaigns

Sender Reputation

Reports & Dashboards

iContact MessageBuilder

Support

Contacts & Leads


Complete ROI Tracking

Track leads in Salesforce through their entire sales process• See when Salesforce leads on email

campaigns convert to opportunities• View contacts and leads in the sales pipeline

with Salesforce’s campaign influence functionality

• Track individuals’ interests in additional products or causes to personalize interactions and to send increasingly relevant information


Target Through Segmentation

Sending (successful) emails isn’t about “spray and pray”• Use iContact’s targeted send functionality to reach:

• Openers• Clicked engagement• Non-Openers

• Your contacts don’t want to have to tell you again and again what they like… you should already know this information


See iContact for Salesforce in Action

Like what you’ve seen here? • Visit

www.icontact.com/salesforce for an overview on functionality

- or- • Contact our sales team at

[email protected] or 877-820-7837 for a live demo.

• Already a customer? Want help executing on ideas?

• Call Steven and his team at 866-331-3208 or email [email protected]

http://www.icontact.com/salesforce





A donation to Earth Rangers will give every child the chance to become an Earth Ranger completely free of charge. Let’s empower our future environmental leaders.

Want to Make a Difference?

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Visit www.EarthRangers.org to support Earth Rangers.

http://www.EarthRangers.org/


QUESTIONS?ANSWERS.


THANK YOU!

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Earth Rangers & iContact for Salesforce Webinar (4.7.16)