E-commerce and its significance to Indian customers

Indian eCommerce industry has evolved at a great pace from past few

years with new innovations that have changed the rules of game

globally. E-commerce industry is having a huge success rate because of

great trust among buyer and seller in this virtual world. The growth and

availability of internet has made this exponential growth possible in

urban as well in rural areas.

India has about 354 million internet user base as on June 2015. The

drastic change that everyone of experienced is checking for anything we

need, on internet, placing an order and getting it delivered at our

doorsteps. People find it more efficient to buy things online because they

have a huge number of brands to choose from, they can check for better

deals and discounts and moreover they needn’t to go anywhere. Just few

clicks and product will be yours. You can get your E-Commerce store

from top ECommerce web design company in Chandigarh

There are few stumbling blocks to E-commerce in India:

Indian customers still prefer trying the product before purchasing it

but in E-commerce business it is not possible to do so. It’s a virtual

world where you can’t try or feel the product.

Making the payment online is low because of the fear of fraud. A

very few customers actually make online transactions while others

prefer cash on delivery criteria.

What to do if the quality of the product you bought online is not

good? Lack of knowledge about the consumer’s right also affects

the E-commerce business.

The key drivers in Indian E-commerce that are taking this industry

to new heights are:

Availability of the large variety of products at single platform is

the main attraction of online shopping. Customers can view, select

and compare different products at the same place.

Advancement in the technology and the increase in use of mobiles

and internet is like boon to E-commerce industry. There is the

tremendous growth in the number of mobile, tablet users in past

years.

More convenient methods of payments are attracting customers.

To overcome the hurdle of online transactions, the method like

cash on delivery has made the payments easier.

Introduction of new return-policies of the products bought are

enhancing the buyer-seller trust and is very beneficial for both.

Advertising the products on social media and attracting more

customers for the products, actually works in this industry.

Participation of the vendors and showing their interest in selling

products online is enhancing the E-commerce industry.

India has a huge population base and its internet user base is increasing

daily. Therefore, E-commerce is having a brighter future in India. We

expect to see much more advancement in this virtual world with virtual

trial platform and mobile money. You can contact Creative Dreamrz for

developing your own wordpress ecommerce website.