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Why and How to Write a Blog by Rachel Knowles 26-11-2015
Why and How to Write a Blog
Rachel Knowles
Dorset Business Women Go Digital
www.dorsetsocial.co.uk
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
www.dorsetsocial.co.uk
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
www.regencyhistory.net
What do you
want to achieve
from this
workshop?
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
What is a blog?
Series of
postsComments
Updated
frequently
Theme
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
What do you
want to achieve
from your blog?
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
Why and How to Write a Blog by Rachel Knowles 26-11-2015
Why blog?
Fresh content
for Google
search
Build
relationships
Build
reputation
Help establish
your USP
Social media
links
Increase
visibility
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
What makes a
good blog?
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15 Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15 Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
Why and How to Write a Blog by Rachel Knowles 26-11-2015
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15 Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
What makes
a good blog?
Up to date
Well
written
Mobile
friendly
SEO
White
space
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
Pictures
Relevant
Links
Questions
Photos?
How often?
How long?
Where?Comments?
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
What should I
blog about?
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15 Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
Why and How to Write a Blog by Rachel Knowles 26-11-2015
Blog topics
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
What should
I blog about?
Current
projects
Industry
news
Topics that
link to current
affairs
Answers to
common
questions
Related
subjects
Look at
competitors
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15 Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
Where?
BloggerWordpress
Where?Business
website
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
How to get
readers
Analytics
Unique
URLs
SEO
Where?Social media
linksWhere?Newsletter
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
Why and How to Write a Blog by Rachel Knowles 26-11-2015
Measuring
success
Readers
Sales
InteractionsRecognition
analytics
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15 Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15 Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15 Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
Why and How to Write a Blog by Rachel Knowles 26-11-2015
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
Blogging
schedule
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
Summary
Know your
aims
Write good
content
Measure
results
Blog regularly
Be
relevant
Promote
your posts
Why and How to Write a Blog Workshop by Rachel Knowles 26/11/15
Why and How to Write a Blog
Rachel Knowles
Dorset Business Women Go Digital
www.dorsetsocial.co.uk
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