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DEVELOPING AN ONLINE PRESENCEUCLQ2pm – 4pm26 October 2014
Ian Edelman, Head of Online Content, Museum of Islamic Art
DISCUSSION POINTS FOR TODAY
• The MIA website• What is an online presence?• The Digital Museum • Desktop and mobile• What is website content?• Why have a website?• What makes a good website?• Who is it for?• Technical stuff• Building a website• Accessibility• Findability• Measuring and evaluation• Managing and maintaining
September 2012
January 2013
December 2013
WHAT IS AN ONLINE PRESENCE?
• Your website• Your social media spaces• Other websites• Other social media spaces• The digital museum?
MUSEUM WEBSITES IN THE REGION
• Sheikh Faisal Museum, Qatar• Al Sabbah, Kuwait• Tareq Rajab Museum, Kuwait• Sharjah Museum of Islamic Civilization
THE DIGITAL MUSEUM
• Netful of Jewels 1999• Is a digital-only space really a museum?• New York Times 23 October 2014
• Examples
• CIA Museum• 20,000 Days on Earth
WHY DO PEOPLE VISIT WEBSITES?
• For a purpose • Diminished importance of homepage• Top Tasks – Long neck and long tail
LONG NECK/LONG TAIL
HOW MUSEUM WEBSITES HAVE CHANGED
1990s Now
One way traffic Two way traffic
Information Entertainment and engagement
Fixed content Dynamic personalised experience
Home Computer On the move
DESKTOP AND MOBILE
• 1.4 billion smartphones are in use in 2013. (Search Engine Journal)
• 61% of people search on their smartphone every day. (Google Mobile Planet)
• Mobile currently accounts for 41% on visits to MIA website (MIA webstats)
RESPONSIVE DESIGN
WEBSITE CONTENT
• Brochureware• Events and activities• Digitised collections – ‘Create Once, Publish Everywhere’• Images• Video/audio• Learning resources• Scholarly research material• About the museum/governance• Press and media information• Online shop• News/Blog
WHO IS YOUR WEBSITE FOR?
• Who is/are your target audience/s? - ‘but I want it for everyone…’
• General visitors - locals, expats, tourists, families, groups etc• Students • Teachers and schools• Scholars – specialist interest
• Who are your stakeholders?
BUILDING A WEBSITE
• Content strategy• Writing a brief• Writing for the web• Customer Journey• Usability• Consistency• Standards• Bilingual in this region – do it right• Iterative development• Testing – User experience• Developer Tools• Continuous improvement• Maintenance and updates
Continuous improvement
DESIGN - LOOK AND FEEL
• Usability• Colours• Full or fixed width• Fonts and font sizes
ACCESSIBILITY
• For visually impaired using page reader/audio-browser• WCAG standards for minimum AA compliance• Semantic markup• Accessible documents – PDF or Word
TECHNICAL STUFF
• Images - gif, jpg, png• HTML5• CSS 3• CMS• Responsive design
Findability
• Search Engine Optimisation• Content Discovery• Content Marketing
MEASURING AND EVALUATION
• Google Analytics - http://www.google.com/analytics• Facebook and Twitter - http://www.museum-analytics.org/facebook/• Facebook - http://socialwatchlist.com/en/list/search/?q=museum• KPIs
FOLLOWING UP
• Museums and the Web Annual Conference (MW)• Museum Computer Group (MCG) - UK• Museum Computer Network (MCN) – USA
