Design Thinking

Praveen Umanath

ctrl+F5, June-16th, 2017

Goals

What is YOUR process?

So, what is Design Thinking?

“Design thinking is a human-centred and collaborative approach to problem solving that is creative, iterative and practical” Brown, 2008

Adapted from Brown

Design Thinking brings together

Empathize

Define IdeatePrototyp

eTest

The d.School Design Thinking process

Understand the user, his/her context

The problem you want to solve - the

“brief”

Divergent thinking.

Creative ways to solve the

problem

Build to learn.

The goal is not to have a “finished” product

Collect inputs from

target users. Iterate.

Source: D School Stanford (dschool.stanford.edu)

EmpathizeUnderstand the user

How to build empathy• First, seek understanding

• Assume the mindset of a first time user

• Ask What, How, Why?

• 5 whys

• Analytics

DefineAre you solving the right problem?

If you define the problem correctly, then you almost have the solution

Steve Jobs

Source: Jan Schmiedgen (http://www.slideshare.net/janschmiedgen/design-thinkingbootcamp_)

Image Credit: © Embrace (www.embraceglobal.org)

IdeateDivergent thinking

Before ideation• Generate “How might we…”

questions

• Begin with the problem statement you’ve defined

• Go back to you insights from customers

Guidelines for ideation

• Use the “How might we…” questions

• Brainstorm. Go for quantity. Don’t evaluate

• Select with intention. Don’t settle for safe choices

PrototypeBuild to learn

What is prototyping?

• Get ideas out of your head onto the physical world

• Make sure you are building the right “it” before building it right

• Resolution of prototype

Why prototype?• To gain empathy

• Exploration

• To learn

• Solve disagreements

• Start a conversation

TestIterate. Iterate. Iterate.

Guidelines for Testing

Let your user experience the prototype . Show don’t tell

Source: D School Stanford (dschool.stanford.edu)

Actively observe . Watch how they use (and misuse!) what you have given them

Have them talk through their experience . Ask “Tell me what you are thinking as you are doing this.”

Follow up with questions. This is important; often this is the most valuable part of testing

Some parting thoughts

Empathize

Define IdeatePrototyp

eTest

The d.School Design Thinking process

Understand the user, his/her context

The problem you want to solve - the

“brief”

Divergent thinking.

Creative ways to solve the

problem

Build to learn.

The goal is not to have a “finished” product

Collect inputs from

target users. Iterate.

Source: D School Stanford (dschool.stanford.edu)

Thank YouPraveen Umanathpraveen@browserstack.com

References• Stanford d.School Ideate, Experiment and Understand

mixtape (dschool.stanford.edu)